Day 32 - 28th July 2010

Another loong day! Had MLE and PM in the morning, nowadays people have become very strict about being on time for lectures, so the class being half empty for the first lecture has become a very common occurrence. MLE was a little interesting (surprisingly) , the session focused on IP laws and regulations. Saw various examples of cases that could classify for IP violations.

The afternoon session was on CT. Learnt about how the media has been used a vehicle for propaganda through the ages. This is something that started off in the US and now is taking roots in India as well. Over the past couple of days I've realised that its not very easy to stay awake in class, especially the ones which are in the audi. Falling asleep for a minute or two seems to happen quite often. The only saving grace is the fact that Im not alone ;-) Also had our first MICA Lecture Series (MLS) session today. The VP of TNS came to campus to talk to us about Brand Management and Market Research. A person with industry experience can give a really refreshing perspective of things, liked some of the points that came out of his presentation, especially the part regarding the irreverence associated with a brand like Virgin and how it can be used to the company's advantage.

Got done with MLS at 630, so really didn't feel like doing anything in the evening. Read a few articles on cricinfo after a really long time. God scored his 48th test century today :-) , found a nice article on the site. After dinner decided to work on the creative strategy group assignment, that took more time than expected. Also had a PlaceComm meet at midnight, just a general meeting regarding our CVs. Had to finish the remaining part of the assignment after the meet. Got back to my room at 2 and started typing this post. Another long day beckons tomorrow(or should I say today?). Time for some shut eye.