It's 245 a.m and Im wide awake. Just got back from Chota where a friend gave a treat for making it to SCAM. That place is buzzing with activity at 2 in the morning, no wonder its a part of MICAn folklore.
Had our second workshop on creative strategy today. Learnt about the SCAMPER technique to devise visual campaigns, also saw some examples of how its done, pretty interesting stuff. We also got the chance to interact with the gentleman who came up with Raymond's complete man campaign. Got some good insights from him on whom campaigns should target and how important it is to evoke a strong emotion within people through a single image. Apart from that our group had to work on an adult literacy campaign, which went on till about 430. Came back to the hostel and slept for an hour, felt groggy throughout the evening because of that and the inclement weather. It poured almost throughout the day,because of which the clothes I had kept out to dry were subjected to another rinse cycle!
There is a very strong rumour doing the rounds that we are in for a surprise eco test tomorrow. Apparently the library was packed with people from PGP1. If it doesn't happen, whosoever started the rumour is going to have a tough time ;-). I also studied a bit of eco but have a gut feeling that there won't be any test tomorrow (using that as an excuse to sleep early).
P.S Had my Team Interface interview today, was quite chilled out, will know tomorrow if I've made it through to the next round.
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