Day 4 - 30th June - Heritage Walking

Had a pretty interesting day today. Started off with a session on interpersonal communication which focused on perception and its effects. We also had an alumni interaction session, one person from JWT and another from Tata Teleservices came to talk to us. The highlights of the session were this video of Ben Zanger - the conductor of the Boston Philharmonic and also an interesting situation faced by marketing and advertising professionals - how do you sell a product which you do not believe in. For e.g. how does a person who despises drinking or smoking devise campaigns for such products? The afternoon session was an orientation on the various resources available via the library. The insti has an amazing database of ads from yesteryear which we saw on the big screen -hamara bajaj, yeh hi hai right choice baby aha! anyone?

In the evening headed to the tennis court. Played for almost an hour and Im pretty sure that I am going to face the repercussions tomorrow morning. It was fun though. Dinner in the mess was chinese food which was yummy, but couldn't do justice to it as we had to rush to board the bus which was going to take us to Old Ahmedabad for the heritage walk. We were taken on a guided tour through the Pols and Havelis of the old city. Although its not my kind of thing I liked the initiative taken by the insti to get us acquainted with the city. Got back at around 123o and now Im dead tired. Have another round of alumni interaction lined up for tomorrow,looking forward to that. And I also heard that rains are around the corner, never wanted it to rain so badly in my life!