The effects of lack of sleep seem to be taking its toll on the batch. Quite a few people have fallen ill. In class today there were times when we couldn't even hear the profs properly cos most of the guys were coughing at the same time. Knowing my luck, I will most probably fall ill once the whole batch has recovered :-P We had an interesting tutorial on the principles of marketing today, we were broken up into small groups and had to do SWOT analysis for brands like Jet Airways, Kelloggs,Women's Horlicks,Dairy Milk etc. Got to learn quite a lot about how to approach a SWOT analysis and how important it is to rely on facts and not ideate. We also got an interesting case on Southwest airlines which will be discussed sometime later. The case study approach to learning has always intrigued me, there is so much to learn from a 5 page case as compared to a 50 page chapter in a text book!
Had another round of committee presentations in the evening today. Each committee had prepared an audio visual presentation of their experiences from last year. Makes you realize that in the space of 8-9 months our seniors have had so much fun and so many stories to relive. Before coming here I heard a lot about the culture and traditions here, now I'm slowly realizing why it is the case and I'm pretty sure our batch is also going to be pretty protective about it :-)
Got done relatively early today (pls note the emphasis on relatively ;-) ) ,tomorrow is a holiday, don't know if its the excitement of an impending rest day that is keeping me awake till 330 :-D
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