One of the speakers from TEDx gave a talk to our class today as a part of the IMC course. He has a new product to be launched in the market soon and our group project is to come up with an IMC plan for the same. Its a really interesting product, you can find out more about his company here.
Had an IMC lecture after that which was on experiential marketing. Once again the prof. gave some really good examples that he had worked on to give us an idea how things really work in the industry. There was also an interesting discussion branded spaces (Niketown, Disneyland etc.)
Spent the rest of the afternoon watching the India England World Cup game. Was an absolute treat watching Sachin score a century. Before the world cup began he promised that he would be more aggressive, today he showed signs of what he meant. His innings was brilliantly paced, it took him sometime to get into his groove but once he was set we got to see some vintage Tendulkar strokes. My favourite was the cover drive of Collingwood for six, the shot had no follow through and still it traveled the distance. That was followed by 3 attacking slog sweeps between the mid on and midwicket area. After the foundation that he laid 350 looked like a par score, but some good bowling from the English bowlers ensured that we were wrapped up for less than that with a ball to spare and how crucial did that turn out to be! I caught up with the last 10 overs of the English chase. At that point of time it seemed that it was pretty much in the bag for them but then strange things happen in cricket, especially when the batting team decides to take the batting powerplay! Good bowling from Zaheer and the batsmen caving in under pressure brought the match alive and it went down to the last over. The end result was a tie which I felt was a fair result. Both teams deserved to win. Kudos to Andrew Strauss for the innings that he played, if ever there was a captain's knock we saw one today.
After the match started working on the EB group presentation for tomorrow (yes, we have our priorities in life sorted ;-) ) That went on for a couple of hours and was interspersed with the 5 a side football tournament in the Palaash courtyard. Each wing of both floors formed teams and played in a knockout format, was good fun to watch :-P Back to the routine of classes from tomorrow, need to get some sleep now!
Monday, February 28, 2011
Sunday, February 27, 2011
Day 216 - 26th February 2011
Made up for all the lost sleep over the past 3-4 days. Woke up at 1230! Went to Bopal to get the bike cleaned, something that was long overdue. We also had TEDx happening on campus today, couldn't attend most of the talks though I did see Euphoria perform live in the audi, which was really good fun. After that Palash Sen came to Palaash for a Palash@Palaash performance, where we sang the Palaash song for him :D One of those days when you realise how lucky you are to be at a place like this. Post dinner some ARC work and Coco duties for the IMC course kept me busy, a rest day well spent.
Friday, February 25, 2011
Days 214 to 215 - 24th to 25th February 2011
Dont know how I managed to stay up for the classes on 24th, had hardly slept the previous night. But then in the IMC class we discussed a real life case where an agency where the prof. had worked at before had to come up with an IMC campaign for a cancer drug. A very unconventional case, after discussing the possible solutions amongst ourselves in class the prof. shared with us as to what was exactly done by the agency and it turned out to be a huge success. The biggest learning from the case was that in any marketing problem if there is a marketing problem that seems to be have no solution then the next possible step should be 'observational research' wherein you should spend time observing your TG and you are bound to find some really good insights in there. Had the CSMM group presentation in the evening after which I had to leave for Bombay for an internship interview.
Got back to campus on 25th night. Will know the result of the interview in the next 3-4 days. Right now I am extremely tired and need to catch up on some sleep! Tomorrow is a rest day for most of us courtesy TEDx.
Got back to campus on 25th night. Will know the result of the interview in the next 3-4 days. Right now I am extremely tired and need to catch up on some sleep! Tomorrow is a rest day for most of us courtesy TEDx.
Thursday, February 24, 2011
Day 213 - 23rd February 2011
Have been feeling extremely tired for the past couple of days. Woke up with great difficulty in the morning to make it to the 915 class. IMC was pretty interesting, today's lecture was on Personal Marketing. Its surprising that 3 terms down we still hadn't been taught about the history of marketing and that was dealt with today. There was a chronological listing of all the inventions/discoveries from the late 1870's to the mid 1900's which shaped marketing. The second set of lectures was IM in which we discussed social media marketing and how ROI could be calculated for that medium.
Managed to get a 1 hour siesta after which had to start working on assignments - media economics, CSMM and then SDM. Got done with most of it and its almost 4 in the morning now, cant do anymore of it! Shall call it a day now and hope that I am able to wake up on time for tomorrows class :P
Managed to get a 1 hour siesta after which had to start working on assignments - media economics, CSMM and then SDM. Got done with most of it and its almost 4 in the morning now, cant do anymore of it! Shall call it a day now and hope that I am able to wake up on time for tomorrows class :P
Wednesday, February 23, 2011
Days 210 to 212 - 20th to 22nd February 2011
Although I've been on campus, the past 3 days have pretty much been a blur and I cant help but club all of them into one post.
On the 20th spent half of the day at the stadium. Had to go to collect my accreditation and since I had made the trip to the stadium I decided to check out the stands and facilities available for the work to be done the next day. The pavilion at the ground has some really good pictures dating back to the 1940's. Met an IMG official who took me to the sponsors office from where I could send across the videos that I'd be taking. Was also lucky enough to see the Australian contingent, who had come that time to practice. I must say that I was never really too fond of Ricky Ponting but on seeing him in person, the realization dawned that he is one of the greatest batsmen of our time and I felt sorry for the guy for the way he in which he might exit Test cricket. Came back to campus and slept off for a bit, never realised that riding to the stadium could be so tiring. Had nothing much to do post dinner so saw The King's Speech - a nice movie, about how King George VI overcame his speech impediment to give speeches during World War 2 and united the country.
On the 21st had to go to the stadium at 10 in the morning. It helped going early since I could get in quickly and ensure that things were in place for the rest of the day. Got to learn a lot about events are run in India. At the end of the day no matter how much planning is done in advance one is at the mercy of the local authorities on match day. The cops at the ground love going on their power trips and there is really nothing one can do about it. It's sad all this happens for a world class event. Anyways got to meet some interesting people in the stands, there was a decent turnout considering it was an Australia Zimbabwe game. Met a few kids who had bunked school to watch the game (brought back old memories!), there were also people from Australia,Zimbabwe and South Africa who had come to watch the game. Good experience overall. Got done by around 10 in the night after which I had to get back to campus for the MCSA elections which were scheduled to happen at midnight. Now the process for the election goes like this - there are 3 posts President, General Secretary and Treasurer. A person can stand for multiple posts. First all the candidates for President will give their speech after which the batch votes for their choice. Until there is a clear majority for one person, there are multiple rounds of voting with the person having the least number of votes at the each of every round of voting being eliminated. I had applied for the post of President which was the first position for which speeches and elections took place. There were 6 candidates and once the first round of voting happened it was clear that the choice was between 3 of us. In the second round there was just a difference of 2 votes between Shail and me and unfortunately Shail had to be eliminated. The last round was between Apar and me. The thing about counting of votes is that once a person crossed the halfway mark the counting stops. When I crossed the halfway mark there were still 20-25 odd votes left to be counted. So now yours truly is the President of the MCSA! To know more about the MCSA, you can find out here. The elections for the other two posts took really long with a lot of drama taking place along the way. The elections finally got done at 530 in the morning! The other 2 members in the MCSA now are Apar - Gen Sec and Karan Jhamb - Treasurer.
Since I slept late and considering how tiring the previous day was, woke up only at 12 the next day, was able to make it for the 1 o'clock SCM class. The other 2 lectures were SDM and NVC. NVC was quite interesting, it dealt with how branding is done through sights and sounds. Came back and slept for a while in the evening. Met up with the present MCSA in the night and got some of our queries cleared. Got back to the room at around 130 in the night and tried to catch up on some more sleep!
On the 20th spent half of the day at the stadium. Had to go to collect my accreditation and since I had made the trip to the stadium I decided to check out the stands and facilities available for the work to be done the next day. The pavilion at the ground has some really good pictures dating back to the 1940's. Met an IMG official who took me to the sponsors office from where I could send across the videos that I'd be taking. Was also lucky enough to see the Australian contingent, who had come that time to practice. I must say that I was never really too fond of Ricky Ponting but on seeing him in person, the realization dawned that he is one of the greatest batsmen of our time and I felt sorry for the guy for the way he in which he might exit Test cricket. Came back to campus and slept off for a bit, never realised that riding to the stadium could be so tiring. Had nothing much to do post dinner so saw The King's Speech - a nice movie, about how King George VI overcame his speech impediment to give speeches during World War 2 and united the country.
On the 21st had to go to the stadium at 10 in the morning. It helped going early since I could get in quickly and ensure that things were in place for the rest of the day. Got to learn a lot about events are run in India. At the end of the day no matter how much planning is done in advance one is at the mercy of the local authorities on match day. The cops at the ground love going on their power trips and there is really nothing one can do about it. It's sad all this happens for a world class event. Anyways got to meet some interesting people in the stands, there was a decent turnout considering it was an Australia Zimbabwe game. Met a few kids who had bunked school to watch the game (brought back old memories!), there were also people from Australia,Zimbabwe and South Africa who had come to watch the game. Good experience overall. Got done by around 10 in the night after which I had to get back to campus for the MCSA elections which were scheduled to happen at midnight. Now the process for the election goes like this - there are 3 posts President, General Secretary and Treasurer. A person can stand for multiple posts. First all the candidates for President will give their speech after which the batch votes for their choice. Until there is a clear majority for one person, there are multiple rounds of voting with the person having the least number of votes at the each of every round of voting being eliminated. I had applied for the post of President which was the first position for which speeches and elections took place. There were 6 candidates and once the first round of voting happened it was clear that the choice was between 3 of us. In the second round there was just a difference of 2 votes between Shail and me and unfortunately Shail had to be eliminated. The last round was between Apar and me. The thing about counting of votes is that once a person crossed the halfway mark the counting stops. When I crossed the halfway mark there were still 20-25 odd votes left to be counted. So now yours truly is the President of the MCSA! To know more about the MCSA, you can find out here. The elections for the other two posts took really long with a lot of drama taking place along the way. The elections finally got done at 530 in the morning! The other 2 members in the MCSA now are Apar - Gen Sec and Karan Jhamb - Treasurer.
Since I slept late and considering how tiring the previous day was, woke up only at 12 the next day, was able to make it for the 1 o'clock SCM class. The other 2 lectures were SDM and NVC. NVC was quite interesting, it dealt with how branding is done through sights and sounds. Came back and slept for a while in the evening. Met up with the present MCSA in the night and got some of our queries cleared. Got back to the room at around 130 in the night and tried to catch up on some more sleep!
Sunday, February 20, 2011
Day 209 - 19th February 2011
Not a great day for the Phantoms in the MCL. Had a super 4 round game against Lucky Strike in which our batting collapsed , we were all out by for 42 while batting first. Now our fate depends on the result of the Reds v/s Navy Square Cut game. Had TAM workshop in the morning, which was pretty interesting.
Today was also the first match of the Cricket World Cup and most of us gathered at the community centre to see the India Bangladesh game. It's good fun watching the game with friends. You also know you are in a marketing and advertising school when there is a collective cringe on seeing an atrocious commercial on TV :D India's batting was a treat to watch with Sehwag and Kohli both scoring centuries. Didn't see the second innings, had to go to the city for some work. Spent the rest of the night doing general tp on the net. Have a rest day tomorrow, maybe thats why Im not getting sleep at 330 in the morning!
Today was also the first match of the Cricket World Cup and most of us gathered at the community centre to see the India Bangladesh game. It's good fun watching the game with friends. You also know you are in a marketing and advertising school when there is a collective cringe on seeing an atrocious commercial on TV :D India's batting was a treat to watch with Sehwag and Kohli both scoring centuries. Didn't see the second innings, had to go to the city for some work. Spent the rest of the night doing general tp on the net. Have a rest day tomorrow, maybe thats why Im not getting sleep at 330 in the morning!
Saturday, February 19, 2011
Day 208 - 18th February 2011
Slept at 530 in the morning and because of that couldn't wake up in time for the first lecture. Made in time for the second one which was SCM. It was a case discussion on how P&G integrated its supply chain with Gillette after the former bought out the latter. The exercise was carried out a global level and most of it was completed in around a year and a half. Caught up on some more sleep post lunch.
Its that time of the year where all the committees on campus will be dissolved and new ones will be chosen/elected. Today I sent in my EOI for MCSA. One person can stand for multiple posts and I will be standing for President and Treasurer. The elections will be held on the 21st.
In the evening went to watch Kaccha Limboo - a movie to which four of my family members have contributed. My brother (Srikanth) and cousin (Ronith) have acted and two other cousins (Rithika and Rashmi) have produced and choreographed respectively. So it was a out and out 'family' production :-P Its a decent watch, the director is the same person who directed Bheja Fry.
Got back to campus at around 11 after which had to work on the IPL article. One important learning so far -as the data collection continues we learn more and more about how in depth the analysis can be but should avoid falling into that trap. Makes life much less complicated :P
Its that time of the year where all the committees on campus will be dissolved and new ones will be chosen/elected. Today I sent in my EOI for MCSA. One person can stand for multiple posts and I will be standing for President and Treasurer. The elections will be held on the 21st.
In the evening went to watch Kaccha Limboo - a movie to which four of my family members have contributed. My brother (Srikanth) and cousin (Ronith) have acted and two other cousins (Rithika and Rashmi) have produced and choreographed respectively. So it was a out and out 'family' production :-P Its a decent watch, the director is the same person who directed Bheja Fry.
Got back to campus at around 11 after which had to work on the IPL article. One important learning so far -as the data collection continues we learn more and more about how in depth the analysis can be but should avoid falling into that trap. Makes life much less complicated :P
Friday, February 18, 2011
Day 207 - 17th February 2011
Once again had work deja vouz in the SCM class today when the topic being discussed was transportation management. Brought back fond memories :D
The highlight of the day though was dinner at honey9. I cant help but reiterate how high the food/bill ratio is over there, especially when u take light eaters along ;-) Came back to campus at around 11 and started working on the IPL article for WARC. Lots of data mining needs to be done! Had another birthday celebration in Palaash, was very sombre compared to last night's drama. :P
Thursday, February 17, 2011
Day 206 - 16th February 2011
Today's highlight was the uparwalon v/s neechewalon exchange in Palaash. It had been a while since we exercised our lungs. :P What started as a birthday celebration turned into one of the most epic battles between the ground and first floor residents. Though it ended on kind of a sad note. Luckily no serious damage was caused.
Apart from that a pretty routine day in terms of lectures. Dinner in the mess was brilliant to say the least. By far the best chinese food they have ever made and to top it up, vanilla ice cream with chocolate sauce. Post dinner have been sitting in the library collecting data for the IPL article for WARC. Was good fun, getting to explore excel a bit as well. Will continue the rest of the work tomorrow.
Apart from that a pretty routine day in terms of lectures. Dinner in the mess was brilliant to say the least. By far the best chinese food they have ever made and to top it up, vanilla ice cream with chocolate sauce. Post dinner have been sitting in the library collecting data for the IPL article for WARC. Was good fun, getting to explore excel a bit as well. Will continue the rest of the work tomorrow.
Wednesday, February 16, 2011
Day 205 - 15th February 2011
In today's SCM we studied forecasting, a term which I had a lot of times at work. Good to know now what it means :P After lunch decided to take a 10 min power nap before the RM lecture but it became a powerful 1 hour nap! Made it to the second lecture of RM only to see that the prof left the class half an hour early.
Worked on the BM assignment in the evening. Completed it by around 9 in the night. The book on Beckham helped quite a lot. Also did the pre read for tomorrow's CSMM tutorial which is on BMW Films, a really interesting case.After that ended up doing some tp in Kalkar's room. We all were watching the MTV Roadies audition and getting sadistic pleasure out of it. Before I knew it, it was 23o, so for a change deciding to sleep early!
Worked on the BM assignment in the evening. Completed it by around 9 in the night. The book on Beckham helped quite a lot. Also did the pre read for tomorrow's CSMM tutorial which is on BMW Films, a really interesting case.After that ended up doing some tp in Kalkar's room. We all were watching the MTV Roadies audition and getting sadistic pleasure out of it. Before I knew it, it was 23o, so for a change deciding to sleep early!
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