Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, July 24, 2010

Day 27 - 23rd July 2010

It took 27 days for me to finally put my laptop to some good use - started watching South Park again :-) Reminds me of my engineering days when South Park and Simpsons were my staple diet and that was more than 3 years back(damn I feel old!). Have to go through the common share here which has lots of movies and sitcoms.

Had a pretty eventful couple of hours in the morning. We had a marketing lecture first up and the other section had eco. During the marketing lecture we started getting messages from the other section that they had a test! So most of us tried to read up as much of eco as we could in the 15 min break between the two lectures. Then we got to know that there was no test in the other section because there weren't any answer sheets available, however our joy was short lived when we saw the prof. entering our class with answer sheets. He said that the test would be conducted towards the end of the class, so some people in class came up with the idea of doing some major DCP (desperate class participation) so that there would be no time left for the test. I,unfortunately could not contribute to the cause as I had absolutely no idea what doubt(s) to ask! It seemed to have worked and there was no time left for the test, but I'm pretty sure the prof. had no intentions of conducting the test in our section anyways, he was having some good fun at our expense :-D

The afternoon session was on communication theory which was on imperialism and the media's role in propagating it. This was followed by a movie based on a true story that took place during the civil war in El Salvador - innocent voices. A brilliant movie, the 11 year old kid has done an amazing job.

Slept for an hour in the evening, which I don't want to do from now on, makes me feel really groggy and ruins the evening, takes at least an hour to get back to normal. Did absolute tp throughout the evening and night. Accompanied a friend to Chota for a passive smoke, watched South Park, went to MICAfe for ice cream after dinner and then played a little badminton after that. Came back to my room and continued watching South Park.

It's 130 now, will watch another couple of episodes before calling it a day, have a 9 o'clock lecture again tomorrow.

Wednesday, July 21, 2010

Day 24 - 20th July 2010

The day after a rest day is so difficult to get through. Moreover had a full day of lectures today, 9 to 5! Somehow managed to stay awake during the marketing and ID lectures. The marketing class had a discussion on marketing research and the different methodologies involved to extract/interpret data from potential consumers. ID dealt with motivation and we were introduced to our first theory in this subject. That was followed by 2 hours of communication theory, the prof.wasn't in his element today, he himself admitted it, so the session wasn't too captivating either.After lunch had a tutorial on marketing, we were expected to read a case,which no one did because of the fact that we got to know about it during lunch :-P So instead of that we were broken into groups and had to come up marketing plans for different organic products - foodstuff, paint,cosmetics and clothing. Turned out to be a free for all with each group trying to find out mistakes in the other group's plan, was kinda fun,it came to a point where the prof. had to remind us that we were still in a classroom :D

In the evening went for a walk around campus, want to start playing tennis again but don't know when its going to happen. Went to the library to study a bit of eco in the library but halfway through got a call from a friend who had got a task in one of his committee interviews, he had to clear 10 rooms in 15 mins and mine was one of them. The room was stripped bare with everything being dumped in the cupboard. It looked like how I remember it from the first day. But he also took it upon himself to set things back in order.

Post dinner had the elections for Sports Committee at MICA (SCAM). Similar to the PlaceComm
and MCSA procedures - candidates give a speech followed by election/selection. Got done with that by around midnight, nothing much to do after that so calling it a day!

Friday, July 16, 2010

Day 20 - 16th July 2010

Miraculously sat through lectures today with without feeling too sleepy(slept for 45 mins last night or should I say this morning), but got knocked out after lunch with 3 hours of sleep feeling like 3 minutes! I also realized another thing about B-school life which might hold good for life in general from now on - it is bloody competitive! In college and at office I took a lot of things for granted. Now I feel privileged to have got opportunities to do things which I enjoyed. After coming here its hit me that everybody is like that and you've really got to stand out to be counted. All this enlightenment is courtesy the MICANVAS selection procedure;-)

In the evening tried to study a bit of marketing, although interesting to read its very difficult to prepare for it from an examination point of view. That's another thing about this course, there is so much of stuff to read that one needs to be smart enough to know what to read and what can be skipped, unfortunately I am yet to acquire those skills.Spent the rest of the evening doing general tp. While talking to a friend today about the dream job experience I remembered these poems written by one of my friends from the show. Its a nice little ego massage and is also fun to relive those 15 days in Delhi.

Its been a relatively quiet evening/night compared to what has been happening over the past few days, don't want to spoil it and will try and get some shut eye now,hopefully it shall be an undisturbed affair. Don't know when I'll be able to sleep before midnight after this!