Day 443 - 31st March 2012

Today was the big day. Spent the first half of the day packing. It seems incredible but MCSA work continued to keep us busy for the first half of the day. We all had to gather in the auditorium by 430 before the batch photograph would be clicked on the cricket field. The convocation ceremony went off quite well - doing the rehearsals actually made sense ;-) The chief guest was Mr. Arun Poorie, Editor in Chief of the India Today Group. He spoke really well. He shared with us his experiences and learnings from a career in media that spans more than 3 decades. The ceremony was followed by dinner in the Nescafe Plaza.

Had our last batch meet in the audi at 1130. Thanked TI for arranging for a webcast of the convocation. Placecomm was given a standing ovation for the brilliant job that they did this year. This was followed by a pillow fight :P Football was played under floodlights one last time. This is the beginning of the end.

Day 437 - 25th March 2012

Woke up a little earlier than usual today since Jhamb and I had to take care of some MCSA work. Spent the first half of the day working on presentation that has to be made on the 30th of March. Went for a jog in the evening. Post dinner there was a batch meet wherein we took feedback from the batch for the presentation that was being prepared. Got done by midnight after which did some tp with Buds, Kore and Sania in Kalkar's room. Tomorrow onwards my last week at MICA begins, will take some time for that to sink in. 

Day 400 - 17th February 2012

400 days at MICA! :-) Started off the day by attending the last few sessions on Ad research which dealt with the pre and post testing of advertisements. This was followed by the group presentations that we had to make based on the reading material the professor had provided. The prof posed some tough questions for all the groups and has asked to make some modifications to them and resend them to her. In our defence we really werent in a postion to devote as much time as we could have on account of the dissertation submission. Post lunch met my guide and discussed how I would be doing the data analysis and proceeding with the presentation of my results, she is OK with it, which is a huge relief at this point of time. The rest of the afternoon was consumed by MCSA work which involved meetings with the executive registrar, chairman of the dissertation committee and the associate director. Got done with all the work by around 5 in the evening.

Went to the gym for a bit, after which I headed to the tennis courts where we played under floodlights. Played for a good hour and a half. Dinner was at Chota courtesy the third straight meal the mess with Aloo in it :P Post dinner gave an interview to a batchmate for his dissertation which was on Sachin Tendulkar. Felt good talking about him and cricket after so long! Also had a batch meet with pgp-1 to explain the process of the MCSA elections that would be taking place day after tomorrow. Came back to the room and continued working on the dissertation. A couple of juniors have been approaching me to get their speech and agenda in order for the MCSA election. Reminded me of the agenda I had prepared for my speech last year, it is still stored on my phone :-)

For tomorrow's class on International Marketing there is a pre read from Malcolm Gladwell's book called Outliers on the ethnic history of plane crashes. Started reading it and found it quite interesting. It dealt with how hierarchy in the cockpit had led to many crashes in Korean Airlines and more than anything the problem was rooted in their culture. The article elaborated how it was dealt with. Slept off halfway through the article (it is not an indicator of how interesting/boring it is, was just too sleepy :P )

Day 343 - 28th November 2011

Got back to campus by 2 in the morning and slept for a good 8 hours. Had a late start to the day with a CIM lecture post lunch. The lecture covered the various sampling techniques used in qualitative research and how it is different from sampling in quantitative research. Also had a session on various the current scenario of various types of industries as a build up to the placement week. The industries discussed were retail and IT. The session went on till 9 in the night. Dinner in the mess was south indian food, which meant there was a huge exodus of people to Chota. Decided to go out to a chinese place nearby called crazy noodles, a very 'hatke' restaurant which serves decent food. Got back to campus by 11 in the night. Placecomm had a batch meet at midnight regarding the placement week. Spent the next couple of hours discussing the placement scenario with quite a few people at aamchair. Before I could realise it was nearly 4 in the morning. Have an early morning start tomorrow, hope to wake up on time!

Day 284 - 3rd August 2011

Had our first 2 sessions of SBM today. It mainly dealt with what is the difference between luxury and premium brands with a few examples. We also discussed how pharmaceuticals are branded and how that affects purchase behaviour. Some pretty interesting stuff. Class got done at 3 after which MCSA work took over. Had to meet the admin regarding space for MICARE, once that was sorted FIF1 work took over. I will be travelling to Hyderabad and Goa over the next 6 days. Hyderabad for the wild card round and Goa for a reccee for the national finals for my summer internship project. That took a couple of hours to finish. Had a little free time in the night so went to Havmor for dinner, although its pure veg. they serve really good food.

Had a pgp-2 batch meet in the night to discuss certain issues that needed to be sorted, after that was done there was an encore of the Parijat dance that was put up during the freshers' night. Post that did tp, didnt sleep since I had to leave for the airport at 4 in the morning. Will be off the blog until Im back on campus. Until then, adios!