Day 358 - 13th December 2011

Another day of no classes. Woke up at around 1030. The weather has changed over the past couple of days with the nights becoming extremely cold and waking up in the morning becoming difficult day by day. Spent most of the day working on the B2B marketing group assignment. Also had to submit the B2B marketing individual assignment. Had to meet my dissertation guide in the evening. Have planned to conduct a few interviews during the upcoming term break. The discussion then moved on to the placement scenario and the kind of things the institute needs to consider during the admission procedure. Had planned to play tennis under lights in the evening, but that couldn't happen due to a 'technical' snag as the floodlights couldn't be switched on.  Mess food was really boring, but had no choice since the number of outings for meals has been awefully high for the past week. Post dinner, did general tp on the net. With the soporific weather its very difficult to stay up until late in the night, calling it a day early by MICA standards, going to sleep at midnight!

Day 357 - 12th December 2011

Didn't have any classes today, nonetheless woke up at 730 in the morning and played tennis for about an hour. Had breakfast in the mess (which is quite abnormal for a holiday) and then headed to the library to work on the B2B individual assignment. Now that placement week is over, there is a barrage of assignments lined up, with submission dates even going into the term break. The B2B assignment required us to analyse 2 cases and make appropriate recommendations for the business problems that were being faced. Managed to squeeze in a half an hour siesta following which there was a company presentation. Also met up with my dissertation guide to decide how to take things forward for the research that needs to be conducted. We will be having a more detailed meeting tomorrow.  Went back to the library post the presentation to continue work on the assignment. Got done with it by around 7 in the evening. During the alumni meet we had got these coupons from Subway which entitled us to one free sub on buying a normal sub. The coupon expires in a couple of days so Sania and I decided to head to Subway for dinner. Got back to campus by 10 in the night and have been doing random tp since then. Had to start work on the B2B group assignment which is due tomorrow evening, have just about started work on it, will continue the rest of it tomorrow since its another day of no classes. For now, will call it a day!

Day 331 - 15th November 2011

Had a pretty relaxed day today with only 2 classes to attended. So decided to make the most of the free time by getting the bike repaired, that was on the to do list for way too long. Went to Bopal for a haircut as well. The CIM lecture was supposed to take place at 12 which got pushed back to 2 in the afternoon. The session was about ethnographic research, it also dealt with the ethical issues that arise from ethnographic research. Had a class on B2B marketing after that which dealt with market entry strategies. Not too great a class, mos of what was discussed seemed pretty obvious. 

The mess food was quite sad tonight as well, but have been having too many meals at Chota so had to settle for dal chawal. Since the bike is in working condition now, went to Bopal for an ice cream post dinner. Came back by 1030 following which there was some MCSA work that had to be done. Will see a couple of episodes of Futurama before calling it a night!

Day 327 - 11th November 2011

Another day with not too many classes. Had 2 classes of B2B marketing followed by a session of BFSI. The BFSI sessions covered non banking finance companies and their business models. Got done by 430 after which we played cricket. With winters setting in it gets dark quite early nowadays and the last2 over of the match were played in near darkness. Post the match, an impromptu plan was made to watch Tintin in 3D. Haven't read any of the comics but the movie was quite nice, never a dull moment and amazing graphics. This was followed by dinner at McDonalds in Himalaya Mall. Got back to campus by midnight. Have been doing general tp and listening to some music. Have a 930 start tomorrow, will call it a night early.

Day 323 - 7th November 2011

Had our first lecture on Return On Marketing Investment (ROMI) today. The course outline seems pretty interesting and I could find a lot of terms that are used in the business dailies. This was followed by B2B marketing which was case presentations made by different groups. These cases were shared with the class a couple of weeks in advance and people had to present their analysis of the case to the prof and the class. The session on Film Studies started with a movie screening The Shop on Main Street, which served as an example of East European cinema. Couldnt attend the classroom session that followed since there was some MCSA work that kept us occupied. Post dinner a french movie was screened He loves me he loves me not. The movie had a very interesting story and the Prof. had said while laying the context that it was a very difficult movie to make. Had a batch meet after the movie which got done by 1 in the night. Have a MCL match tomorrow, need to wake up at 630 for that!