Day 419 - 7th March 2012

After yesterday's submission I expected to be a little free and had planned to catch up on all the books have to be read. However the first half of today was consumed by MCSA work. Had a meeting with the executive registrar and the associate director for some work related to the dissertation committee. The meeting for one almost two hours. Post lunch had to send out some mails for the senior committee selection process.

The finals of the MCL were played today and it was a PGP-2 v/s PGP-1 game, just like last year's final. It pretty much followed the same trend like last year's game where the PGP-1 team faced a batting collapse and put up an almost at par score. The PGP-2 team chased it but not without a few hiccups. There was even a prize distribution with all finalists winning medals and trophies for the man of the match, man of the tournament and winning captain. All of these were given by the MCSA :P

Went to the gym in the evening. Dinner in the mess was a pleasant surprise with soup, pizza and chocolate ice cream :). Post dinner had a meeting with all senior committees to figure out the dates for their selection process.  Got done with that by midnight after which there was a KT session for the new MCSA. Went for a midnight snack to Chota with Sania, Ishan, Baby Menon and Pallavi - tadka maggie in the chilly weather was heavenly! Got back to the room by 4. Tomorrow is holi, had escaped it last year but this time that wasn't an option :P

Day 417 - 5th March 2012

Have to find ways to kill time in March. Everyday so far has been following pretty much the same routine - wake up at noon, read articles off the net through the afternoon, go to the gym in the evening, play tennis/badminton if possible. Decided to go out for dinner -went to Kbobs. Had heard a lot about it and it lived up to expectations, with some awesome kebabs. That's one more item off the bucket list.

Had a meeting with all committees in the night for the senior committee selection process. Had a batch meet with pgp-1 after that to clarify doubts regarding work in the senior committees and also take their feedback on the way senior committees functioned during the year gone by. Got done with it by 2 in the night. Came back to the room, spent the customary hour on facebook before calling it a day.

Day 416 - 4th March 2012

Woke up earlier than usual today but still wasn't good enough for breakfast in the mess :P Spent the first half of the day taking of care long overdue washing of socks and shoes. Had a 3 hour siesta, woke up by 530 in the evening. Went to the gym after that. Tried my hand at badminton again today, now I am not sure if I will be able to play tennis :P Post dinner Buds, Kalkar, Ishan, Sania and I went to SH-5 to see a documentary on anarchy during the Spanish revolution. It was pretty interesting, George Orwell's 1984 was inspired by that part  of Spanish history. The movie got done by 2. Back in the hostel now. Tomorrow onwards need to start ticking off items from the Ahmedabad bucket list.

Day 413 - 1st March 2012

Woke up at noon. Had to go to the city for some work in the afternoon. Used it as an excuse to have lunch at Chawla's - a punjabi food place at Vastrapur. Pretty decent food. Since its my last month out here, have made an Ahmedabad bucket list - a list of places to go to in the city before March 31st. So Chawla's is now off the list ;-) Got back to campus by 4. Had a little MCSA work to care of in the evening. Went to the gym for sometime before dinner. Post dinner started work on the international marketing assignment. There was a case study of KFC 's strategy in China that had to be analyzed. Got done with that by midnight. Placecomm elections will begin in sometime. It seems only like yesterday that we had our placecomm elections :-) Will attend the elections before calling it a day.

Day 412 - 29th February 2012

No classes today. Didn't realise how time flew throughout the day. Went to the gym in the evening (come March, the gym will be overflowing with people from pgp-2). Got down to writing testimonials for the yearbook in the night. Have to admit that I have been very lazy - have written very less for very people. I prefer  telling people in person how much I am going to miss them :P Surfed the net before calling it a day.

Day 411 - 28th February 2011

Had our International Marketing group presentation in the morning today. It went off well, the prof gave us a few pointers which we could have worked on. Afternoon to evening was completely occupied with MCSA work. Had a meeting with the director and executive registrar. Then had a meeting some of the faculty members regarding the dissertation submissions. Played tennis in the evening for a bit. That was followed by the inter hostel tug of war competition. Spent half an hour at the gym before an all committee meeting for the selection of the senior committees. There was a post dissertation submission party organized in the night and the theme was Absolut Fantasy, where people had to come dressed up as their fantasies. Yours truly went as an F1 race driver since the Force India shirt, cap and helmet were easily available. Other people also got into the thick of things with people coming as Rauf Lala (from Agneepath), Langda Tyagi, Don Corleone, A nurse, Wolverine, Men in Black, ManU man (just to name a few). Was awesome fun. Had a good time with my batchmates after a really long time. Was a nice way to kick start the relatively free month of March.

Day 406 - 23rd February 2012

Didn't have any classes today on account of it being the last day for the dissertation submission. Had to submit Apu's dissertation. Spent a major part of the afternoon reading. Started watching Johnny English. Played tennis in the evening followed by half an hour at the gym. SAMAR, our annual sports fest starts tomorrow. MICA will be represented by four contingents, got to know today that I am contingent captain for MICA White. Had a meeting with the contingent in the night and appointed captain's for each sport. Our matches start tomorrow.

Got back to the room continued watching the movie for a while before calling it a day.

Day 405 - 22nd February 2012

Had 2 sessions of International Marketing in the morning. The prof. discussed various marketing strategies one can consider before entering a foreign market. He has given us an assignment which requires us to devise a launch plan for an Indian product in a foreign market. After class met my dissertation guide and got the final approval. Got the dissertation printed and got her signature on the final submission form. Spent the rest of the afternoon caught up with some MCSA work, had to meet the chairman of the disseration committee and the executive registrar. Had some work in the program office as well. Came back to the room and squeezed in a 2 hour siesta. Didnt have company to play tennis in the evening so had to make do with going to the gym. Spent most of the night reading the Winning Way. Finished it by midnight. Most of the learnings in there may seem like common sense but some of the examples from the world of sport are pretty interesting and insightful.

Went to Chota for a Chai in the afternoon. Its amazing how there is always someone out there whom you can strike up a conversation with that can go on for hours! Got a back to the room by 3 in the morning. Surfed the net a bit before calling it a day.

Day 404 - 21st February 2012

Had 3 sessions on International Marketing in the morning. The prof. was a visiting faculty from the industry. He had 20 odd years of experience in the 'adult beverages' industry as he like to call it. He explained the different factors that we needed to keep in mind while devising international marketing strategies. He shared his experiences while launching Fosters in India. The alcobev industry in India requires innovative marketing strategies for a brand to succeed in India and he took us through his work. After a 25 year stint in the industry he is now an entrepreneur, he has started a chain of beer cafe's, a relatively new concept in India which seemed pretty interesting.

Post lunch there was a company presentation to attend. Had some MCSA work after that, we have to slowly start handing over work to the newly elected MCSA. Introduced them to the senior management and some of the people in the administration. Met my dissertation guide to get some final changes made to my dissertation. Overall she has approved it, need to make one modification after which I can submit it.

Played tennis for about an hour and went to the gym after that. Post dinner made the final few changes to the dissertation report. Continued reading the Winning Way and called it a day early, have a class at 930 tomorrow morning. Hope to wake up in time for it!

Day 403 - 20th February 2012

Woke up at 1 in the afternoon today! Spent a very lazy afternoon watching some videos on youtube. Made changes to the dissertation report based on the feedback given by my guide. Played tennis for an hour which was followed by the gym.

Post dinner actually slept off for a couple of hours. Woke up at around 1 in the night. Started reading The Winning Way, a book which combines management principles and learnings from sport written by Harsha and Anita Bhogle. Some of the anecdotes in the book are quite interesting. Slept off by 4 in the morning. All in all a pretty lay day!

Day 402 - 19th February 2012

Woke up at noon today. Spent a major part of the day formatting the dissertation report. Realized that the indexing functionality in MS Word is not that easy to comprehend :P Played tennis in the evening with Anuja for an hour and a half. Samar is less than a week away, my tennis game isnt at the level I would have liked it to be, but it has improved compared to what it was earlier. Went to the gym after that.

The MCSA elections were scheduled in the night. It went of quite smoothly and got done within 3 hours. Got back to the room by 330. A lot of people have been asking me how it feels now that a new MCSA has been elected. I actually havent even thought about it! Its been work/life as usual :-) On that note will call it a day!

Day 401 - 18th February 2012

Had two hours of international marketing in the morning. The prof. is a visiting faculty from the industry. He was heading Mahindra's tractor business in the US before returning to India a few years back. The session dealt with how we need to understand different cultures while dealing with international counterparts/clients. Classes got done by 130. Post lunch comtinued working on the dissertation. Had to complete the part on data analysis and interpretations of the results.

Played tennis in the evening for about an hour after which I went to the gym (yes, sixth term does give you a lot time). Had to go to Bopal in the evening to pick up some stuff for the room. Converted into a dinner trip to Subway with Sania. Got back to campus by 10, spent some time surfing the net before getting back to working on the dissertation. Went to Chota at around 3 in the morning for some chai and ended up chatting with people for almost 2 hours! Got back to Kachnar at 5 in the morning, dont see myself attending tomorrow's classes.

Day 400 - 17th February 2012

400 days at MICA! :-) Started off the day by attending the last few sessions on Ad research which dealt with the pre and post testing of advertisements. This was followed by the group presentations that we had to make based on the reading material the professor had provided. The prof posed some tough questions for all the groups and has asked to make some modifications to them and resend them to her. In our defence we really werent in a postion to devote as much time as we could have on account of the dissertation submission. Post lunch met my guide and discussed how I would be doing the data analysis and proceeding with the presentation of my results, she is OK with it, which is a huge relief at this point of time. The rest of the afternoon was consumed by MCSA work which involved meetings with the executive registrar, chairman of the dissertation committee and the associate director. Got done with all the work by around 5 in the evening.

Went to the gym for a bit, after which I headed to the tennis courts where we played under floodlights. Played for a good hour and a half. Dinner was at Chota courtesy the third straight meal the mess with Aloo in it :P Post dinner gave an interview to a batchmate for his dissertation which was on Sachin Tendulkar. Felt good talking about him and cricket after so long! Also had a batch meet with pgp-1 to explain the process of the MCSA elections that would be taking place day after tomorrow. Came back to the room and continued working on the dissertation. A couple of juniors have been approaching me to get their speech and agenda in order for the MCSA election. Reminded me of the agenda I had prepared for my speech last year, it is still stored on my phone :-)

For tomorrow's class on International Marketing there is a pre read from Malcolm Gladwell's book called Outliers on the ethnic history of plane crashes. Started reading it and found it quite interesting. It dealt with how hierarchy in the cockpit had led to many crashes in Korean Airlines and more than anything the problem was rooted in their culture. The article elaborated how it was dealt with. Slept off halfway through the article (it is not an indicator of how interesting/boring it is, was just too sleepy :P )

Day 399 - 16th February 2012

Today was an unusually long and tiring day and reminded me of first year when we used have classes for the entire day :P Woke up at 11 and had brunch at Chota (Misal Pav). Had advertising research class from 12 to 8. Just before the class started we got to know that the presentations have to be presented tomorrow! The course as such is quite interesting. The first 2-3 hours dealt with topics that we had already learnt before but the visiting faculty for this course works in a market research agency so she was giving us the agency perspective for all the theory we had learnt in MR, got to learn some pretty interesting stuff. The part on ad testing brought in the concept of efficiency (media plan) and effectiveness (content) of an advertisement. She gave us various examples along the way as to how agencies actually do pre testing for ad effectiveness. Was sitting for a long stretch of lectures after quite some time and by the end of it was completely sapped out!

Went to the gym for some time pre dinner. Post dinner sat with Kore to take his inputs on how to proceed for the data analysis part for my dissertation. What I had thought of initally may not necessarily work out, so worked out an alternate plan. Will present it to my guide tomorrow and take her point of view, hope she approves it! Generally at this time of the year almost everyone from pgp-2 will be sending out surveys to be filled or conducting interviews/ focus group discussions on campus for their dissertations. Have come across some really interesting research tools this time around being used by my batchmates. One guy is conducting a poker championship to study hoe people react under stress :D Dua is doing his dissertation on facial coding and its marketing implications. I was a guinea pig for his research with Kore trying to sell me a phone and my facial expressions being recorded. After the first sales pitch Kore was told what my expressions meant and he was asked to make a pitch once again, this time modifying it spontaneously based on my facial expressions.

Had planned to finish a certain part of the dissertation report but I just realised that it is too much to finish for today, plus saturation is settting in. Also a lot  depends on what my guide says tomorrow! On that note, will call it a day and hopefully wake up in time for class tomorrow which is at 830!

Day 398 - 15th February 2012

Had planned to wake up at 730 and play tennis, but I guess it will take some time before I cn get back to my earlier routine. Woke up at 1130! Had lots of work lined up for the day. Called up my dissertation guide and briefed her on the status of the research. Sent out the survey links to be filled. There was a huge lot of laundry to be given to Paras Bhai. Post lunch met up with the advertising research group for our presentation which is due tomorrow. Divided the work and decided to send our parts in by night. After that the MCSA had a meeting with the head of estate and the executive registrar. The meeting was regarding deciding on a roadmap for next year for students activities based on the learnings from this year. Got back to the room and started work on the advt research assignment. There was this article that had to be read which dealt with various types of advertising models. It was quite lengthy but came across some pretty useful stuff. Prepared my part of the presentation and sent it across by evening. Went to the gym in the evening (in an attempt to make up for missing out on tennis).

Dinner in the mess was quite sad. Guess it had to even out after the valentine's day special dinner yesterday which even included chocolate pudding! Got back to the room and surfed the net. Have been doing general tp. Class begins at 1215 tomorrow so I can afford to sleep in and that is a good thought to go to sleep with :P