Day 306 - 6th September 2011

Had the second day of the rural communication workshop today. Woke up late which meant I had to miss the first session, utilised the time to work on the LB assignment in the library. Went for the post lunch session which was on rural economics. It was taken by the same prof who had taken our ME course. A lot of interesting facts  came out from the session, he shared his own experience in rural research. He also explained to us as to we how we should go about choosing a village for our research.

After the session, FIF1 work kept me busy for the next 3 hours. Everyday I realise that there is so much work to be done with the finals just a week away! Post dinner had the first night of Khula Aasman by Sankalp which had 4 plays. All of them were excellent and were excellent to say the least, its amazing how people manage to practice so much and pull off such plays in the middle of all assignment submissions and examinations. Also had the pre rurals party to end the day which meant some good food before sleeping! ;-)

Day 237 - 21st March 2011

Today's RM paper was as promised - all objective type questions. But it felt a little weird that a subject which had a textbook the size of 2 Britannica Encyclopedias could have such a paper. Come to the think of it if it had been a subjective paper, it would have been far more troublesome.

Caught up on some sleep in the afternoon. Came to the library after lunch to start studying ME. How this paper will turn out to be is one big question mark. The handout given to us is only around 40 pages and the rest of the reference material is actually presentations made by students in class!

How this paper will pan out only time will tell. For now though its time to get back to the room and catch up on some more sleep!

Day 232 - 16th March 2011

Decided to attend the morning session of DM with the other section. The idea was to slip in a siesta but when I plan things like this Murphy ensures that it never happens! Had some MCSA work that came up in the afternoon. After that had to work on the IMC group assignment. As is the case with every term there is a bunch of assignments that need to be submitted jut before the exams begin. Worked on the NVC and ME assignments as well. Have been in the library for a major part of the day (more for the AC than any other reason, summers are back!).

Just realised that tomorrow is our last class in PGP1, how time flies!

Day 229 - 13th March 2011

For some reason was feeling very drowsy throughout the day today. Had only two lectures of ME which were also the last two lectures of the subject. People made presentations on the economics f social media and the audio visual trade within the GATS framework. The prof. ended the course by proving that there is no such thing as media economics :P

Slept for almost 3 hours in the afternoon! Woke up and started working on the IM assignment. Had to an analysis of the internet marketing campaign of any brand of our choice. My analysis was on the IPL. Had to prepare a 2000 word report and a 10 slide ppt summarizing it. After that had to work on the CSMM group assignment, came to the library for that. Have been here for the past couple of hours. Its 430 now and I think I'll head back to the room. Luckily classes start at 1 o'clock for us tomorrow :-)

Day 226 - 9th March 2011

After a very long time had a day in which classes got over before lunch. Had EB,ME and RM. ME was about the financial aspect of media firms. Post lunch started watching inception, have been wanting to see it since quite a long time. Saw some part of it before dozing off for a while. Had some MCSA work that kept me busy through the evening.

Decided to go to the gym after a long time today. Just as I was coming out of the gym got to know that a couple of friends had met with an accident on their way back to college, had to go to the hospital for that. Luckily they are fine and nothing serious happened. Came back with them to campus by around 1030.

Have only 2 lectures tomorrow, the schedule for classes is quite light now, but have loads of assignments to submit and end terms coming up in another 8 days!

Day 221 - 3rd March 2011

Was feeling extremely drowsy throughout the lectures today. However there were some interesting things that happened that kept me awake. In the CSMM class we had a Stanford alumnus to speak to us about marketing strategies in the digital era. He left us with some really good insights. ME was about the print industry in the country and had some major class participation.

The MCL final took place in the afternoon. It was between Phantoms and Lucky Strike. Unfortunately it turned out to be a pretty one sided affair with the strikes winning it quite easily in the end. They played some really good cricket and were helped by some poor fielding on our side. Anyways that brings this years MCL journey to an end for us. It was good fun while it lasted. Slept for a bit in the evening before we had to start working on the RM group assignment. Distributed work amongst ourselves and that got done by about midnight. After that had to go the audi for the Sankalp directors elections.

Have been clearing up my room for the past hour or so on account of Samar-the sports fest at MICA. All rooms in Palaash have to be vacated for the participants from other colleges. Have a long day tomorrow, there is a NZ Zim game in Ahmedabad and I need to be at the stadium by 830 since its a day game!

Day 213 - 23rd February 2011

Have been feeling extremely tired for the past couple of days. Woke up with great difficulty in the morning to make it to the 915 class. IMC was pretty interesting, today's lecture was on Personal Marketing. Its surprising that 3 terms down we still hadn't been taught about the history of marketing and that was dealt with today. There was a chronological listing of all the inventions/discoveries from the late 1870's to the mid 1900's which shaped marketing. The second set of lectures was IM in which we discussed social media marketing and how ROI could be calculated for that medium.

Managed to get a 1 hour siesta after which had to start working on assignments - media economics, CSMM and then SDM. Got done with most of it and its almost 4 in the morning now, cant do anymore of it! Shall call it a day now and hope that I am able to wake up on time for tomorrows class :P

Day 202 - 12th February 2011

Quite a 'surprising' day! Had two surprise quizzes - one in MDA and the other in Media Economics. MDA was the first lecture of the day and started off with the quiz - 10 questions, 10 minutes, multiple choice +1 for the right answer and -0.5 for wrong answers. This was followed by a double lecture on Conjoint analysis and how it can be used to predict market share before a product is launched. Had a 1 hour break before the lecture on ME, I overslept only to be woken up by Geeko who called to tell that we had a surprise test in that subject as well. Had to rush to class for that. This the same prof. who took eco for us in the first term and the way he makes us study is legendary. He gave us 15 minutes to go through the material and then started the test. Half an hour to answer 4 subjective questions. Now that wasn't the only surprising part, after the test was over he asked us to grade ourselves and hand it over to the course co-ordinator, no questions would be asked :D I gave myself a B+, which was a honest grade I felt.

Went cycling to Bopal for a change in the evening. Since tomorrow is a rest day Rajat, Maushi, Cheryl and I went to Upper Crust for dinner. The sizzlers over there have some whacky names like Bruce Lee's choice and Chuck Norris recommends :P Stuffed ourselves to glory. As if that wasn't enough, stopped at Cad-b to pack dessert on the way back. Got back to campus at around 11. Had to discuss the IPL article for WARC with one of the FPM students. Have some research work lined up for the next week or so. Right now though I will go to sleep without keeping the alarm, a rarity as well as a luxury!

Day 190 - 30th January 2011

We had our first lecture of Media Economics today. It's being taken by Prof. Panda, the same guy who took Eco for us in the first sem. This seems to be a pretty interesting subject as well, its the first time its being taught out here. Apart from that had 2 lectures on brand management which were quite good, it is that kind of a subject which can be best explained with examples. Today we analysed brands like FedEx and L'Oreal.

Wasn't feeling too well, so had some Benadryl before I slept in the afternoon. Slept for four and a half hours straight! Worked a bit on the IPL article in the night. Been a pretty lazy evening/night. Have a late start tomorrow, will crash now and try to get more than 4 hours of sleep for a change :P