One day closer to a rest day. I've noticed that the day which is bang in the middle of the week is the most difficult to get through. Although I got a good 6 hours of sleep, got out if bed with great difficulty. What made it difficult was the fact that we had a double lecture of MLE in the morning. Cant blame the faculty, there is nothing that can be done for such subjects. The afternoon lecture of ID required some pre-reading to be done, did a bit of that in the break between two lectures and the lecture ran mostly on DCP from almost everyone in the class. Those who didn't participate were asked by the prof. to speak up at the end of the lecture. The fun part was when people who didn't read the case contributed to the discussion :-D The last lecture of the day on PM was by far the best, the prof. currently taking the sessions specialises in advertising and is teaching us IMC. She is so good that I'm sure her lectures might be the main reason for people wanting to major in advertising.
Had another 2 hour long siesta today, could have been longer had it not been for the movie screening at 5 in the evening. Today's movie was from Brazil - Behind the Sun, it was based on honour killings during the early 1900's. Didn't find it as interesting as the other movies, but then again we have been asked not to compare any of the movies that are screened.
The inclement weather has ensured that no tennis was possible today and the way its been raining, I'm sure it won't be possible for another couple of days at least. Decided to study a bit after dinner, so headed to the library after quite a long time. Read a bit of PM, its a very interesting subject to read but preparing for it from an examination point of view is very difficult. The study session was generously interspersed with breaks for surfing the net,chai at Chota and a walk around campus. M still at the library as I post this one, will head back to the room in sometime.
P.S - Got a mail today that there is going to be fingerprint recognition for attendance pretty soon, unless we have someone of the calibre of Michael Scofield in the batch it is RIP Proxy!
Showing posts with label MLE. Show all posts
Showing posts with label MLE. Show all posts
Thursday, August 5, 2010
Tuesday, August 3, 2010
Day 37 - 2nd August 2010
Had our first class on Social Sciences and Communication(SSC) today. Most of the ppt had only pictures and what we perceived from it (although some people thought that it was racial stereotyping). We are going to learn about anthropology,sociology and psychology in this subject, as geeky as this may sound, Im actually looking forward to it. The marketing lecture was taken by a really good prof, she had just one slide on Integrated Marketing Communications(IMC) but kept that kept us engrossed for more than an hour. At the end of the lecture Nike+ was discussed - a brilliant concept, but Im not sure how effective it will be in India. The other 2 lectures were on ID and MLE, the only source of entertainment was when people tried to 'shoot' down the DCP'ers.
All committee members had a meeting with the director in the afternoon. Just a formal introduction of the junior committee members and the senior committee had to talk about the plans that they had in mind for the coming year. TI has some major plans chalked out for this year, hope they materialise. Had an optional movie screening in the evening - an Iranian movie called Colours of Paradise, though I did manage to stay awake for the entire duration of the movie, I found the ending to be too open ended.
Post dinner had some TI work, have to come up with a concept/layout for a MICA blog. Came up with a few ideas for that, need to work on it tomorrow as well. After that had to work on the CS (Creative Strategy not Counter Strike) group assignment. That went on until around 130, have been doing absolute tp since then. Will head out to Chota now (0215 hours),not feeling too sleepy,sure to make up for it during classes tomorrow (a potent combination of eco. and accounts)
All committee members had a meeting with the director in the afternoon. Just a formal introduction of the junior committee members and the senior committee had to talk about the plans that they had in mind for the coming year. TI has some major plans chalked out for this year, hope they materialise. Had an optional movie screening in the evening - an Iranian movie called Colours of Paradise, though I did manage to stay awake for the entire duration of the movie, I found the ending to be too open ended.
Post dinner had some TI work, have to come up with a concept/layout for a MICA blog. Came up with a few ideas for that, need to work on it tomorrow as well. After that had to work on the CS (Creative Strategy not Counter Strike) group assignment. That went on until around 130, have been doing absolute tp since then. Will head out to Chota now (0215 hours),not feeling too sleepy,sure to make up for it during classes tomorrow (a potent combination of eco. and accounts)
Saturday, July 31, 2010
Day 34 - 30th July 2010
Second last day of a marathon week. Just one more day and then a rest day! Now I know why its mentioned as a rest day and not holiday in the calendar ;-) Morning lectures were on MLE and Marketing. After a brief ray of hope in the previous lecture, MLE came back to being a dry subject.PM was a little interesting today's lecture was on pricing and distribution. Had CT in the afternoon which was based on how films are used to influence opinions based on the times we live in. This was explained with Hollywood as an example, pretty interesting stuff. Was able to fight off stupor attacks until the movie screening, however once the lights were off and the AC was doing a really good job, I lost the battle and slept for 15-20 mins. The movie screened today was a french movie called Chorus , a nice movie which screened as a tribute to our Prof's teacher who passed away last week. A very nice movie which has a plot similar to Mr.Holland's Opus.
Since it hasn't rained for the past couple of days the tennis court was dry today. So I could play a bit today, in the process though the guts of my racquet gave way. They lasted for almost thirteen years!
In the night almost all of PGP1 was in the library studying eco. We have a lecture tomorrow and aren't very sure if there is going to be a test or not, but this time nobody wants to take a chance ;-) Studied a bit after dinner, went to Chota for chai, did tp with some friends and came back to the room and studied a bit again. Time just flies out here, its now almost 4 in the morning,was contemplating an all nighter but the past 34 days have made me realise how precious a commodity sleep is! Eyelids feel like they weigh a ton as I am writing this, should listen to them now. Over and out.
Since it hasn't rained for the past couple of days the tennis court was dry today. So I could play a bit today, in the process though the guts of my racquet gave way. They lasted for almost thirteen years!
In the night almost all of PGP1 was in the library studying eco. We have a lecture tomorrow and aren't very sure if there is going to be a test or not, but this time nobody wants to take a chance ;-) Studied a bit after dinner, went to Chota for chai, did tp with some friends and came back to the room and studied a bit again. Time just flies out here, its now almost 4 in the morning,was contemplating an all nighter but the past 34 days have made me realise how precious a commodity sleep is! Eyelids feel like they weigh a ton as I am writing this, should listen to them now. Over and out.
Thursday, July 29, 2010
Day 32 - 28th July 2010
Another loong day! Had MLE and PM in the morning, nowadays people have become very strict about being on time for lectures, so the class being half empty for the first lecture has become a very common occurrence. MLE was a little interesting (surprisingly) , the session focused on IP laws and regulations. Saw various examples of cases that could classify for IP violations.
The afternoon session was on CT. Learnt about how the media has been used a vehicle for propaganda through the ages. This is something that started off in the US and now is taking roots in India as well. Over the past couple of days I've realised that its not very easy to stay awake in class, especially the ones which are in the audi. Falling asleep for a minute or two seems to happen quite often. The only saving grace is the fact that Im not alone ;-) Also had our first MICA Lecture Series (MLS) session today. The VP of TNS came to campus to talk to us about Brand Management and Market Research. A person with industry experience can give a really refreshing perspective of things, liked some of the points that came out of his presentation, especially the part regarding the irreverence associated with a brand like Virgin and how it can be used to the company's advantage.
Got done with MLS at 630, so really didn't feel like doing anything in the evening. Read a few articles on cricinfo after a really long time. God scored his 48th test century today :-) , found a nice article on the site. After dinner decided to work on the creative strategy group assignment, that took more time than expected. Also had a PlaceComm meet at midnight, just a general meeting regarding our CVs. Had to finish the remaining part of the assignment after the meet. Got back to my room at 2 and started typing this post. Another long day beckons tomorrow(or should I say today?). Time for some shut eye.
The afternoon session was on CT. Learnt about how the media has been used a vehicle for propaganda through the ages. This is something that started off in the US and now is taking roots in India as well. Over the past couple of days I've realised that its not very easy to stay awake in class, especially the ones which are in the audi. Falling asleep for a minute or two seems to happen quite often. The only saving grace is the fact that Im not alone ;-) Also had our first MICA Lecture Series (MLS) session today. The VP of TNS came to campus to talk to us about Brand Management and Market Research. A person with industry experience can give a really refreshing perspective of things, liked some of the points that came out of his presentation, especially the part regarding the irreverence associated with a brand like Virgin and how it can be used to the company's advantage.
Got done with MLS at 630, so really didn't feel like doing anything in the evening. Read a few articles on cricinfo after a really long time. God scored his 48th test century today :-) , found a nice article on the site. After dinner decided to work on the creative strategy group assignment, that took more time than expected. Also had a PlaceComm meet at midnight, just a general meeting regarding our CVs. Had to finish the remaining part of the assignment after the meet. Got back to my room at 2 and started typing this post. Another long day beckons tomorrow(or should I say today?). Time for some shut eye.
Tuesday, July 27, 2010
Day 31 - 27th July 2010
Had our first lecture on media law and ethics (MLE) today. Was just a brief introduction to our legal system and its history. You know a subject is not going to be very interesting when the prof. himself says its a very dry subject. The good part was that it got over 45 minutes before time, so got nearly a good one hour break before the next lecture.
The topic for the afternoon class on CT was syncretism, didn't know the meaning of the word(even the editor shows a spelling mistake :-S ). Nevertheless here's the wikipedia definition - "Syncretism is the attempt to reconcile disparate or contrary beliefs, often while melding practices of various schools of thought". The session focused on how places of religious importance always developed around or in trading hubs and how there has always been a close relation between trade and religion. There was a movie screening as well today, this one was based on a true story, on the Guildford four. The movie is called In the name of the father, a must watch and it also has an amazing background score.
My evening was made when vada pav served in the mess for snacks :D A slighlty different rendition of the dish where the pav is toasted, but it was awesome(I had 3 of them :-P). Because of that I wasn't really hungry during dinner, so my tam bram instincts took over and I settled for a small portion of curd rice.Post dinner went for a walk around campus with a friend, the weather is finally clearing up now, the clouds have finally cleared up, hope it stays like this now.
The topic for the afternoon class on CT was syncretism, didn't know the meaning of the word(even the editor shows a spelling mistake :-S ). Nevertheless here's the wikipedia definition - "Syncretism is the attempt to reconcile disparate or contrary beliefs, often while melding practices of various schools of thought". The session focused on how places of religious importance always developed around or in trading hubs and how there has always been a close relation between trade and religion. There was a movie screening as well today, this one was based on a true story, on the Guildford four. The movie is called In the name of the father, a must watch and it also has an amazing background score.
My evening was made when vada pav served in the mess for snacks :D A slighlty different rendition of the dish where the pav is toasted, but it was awesome(I had 3 of them :-P). Because of that I wasn't really hungry during dinner, so my tam bram instincts took over and I settled for a small portion of curd rice.Post dinner went for a walk around campus with a friend, the weather is finally clearing up now, the clouds have finally cleared up, hope it stays like this now.
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