Day 377 - 15th January 2012

Woke up at 11 which meant I slept for 10 hours! After breakfast at Chota, started working on the CCRM assignment. Used some research papers for reference. The subject is quite interesting with a lot of case studies on crisis management. Lunch was at the upper crust stall courtesy the sankalp fest. Played tennis with Tathu for a good hour and a half in the evening. Did general tp until dinner watching videos on youtube. Dinner was at the chinese stall set up for Sankalp's fest. Went to Chota after that with Sania and Kalkar. The grand finale of Sankalp's fest was a series of short plays called 'Classic Milds' by a theatre group called Akvarious. For the first time in MICA I have seen comedy being pulled off on stage, their sense of timing was brilliant and there wasnt a soul in the audi who wasnt laughing. Came back to the room by midnight and have realised that there are too many videos posted on facebook that are extremely interesting and worth a watch. Want to take a break from sitting in front of the laptop now and read a bit (for a change) before calling it a day.

Day 376 - 14th January 2012

Was woken up with some MCSA work in the morning. That took about a couple of hours. Went to Bopal for a haircut before lunch. Post lunch saw Die Hard 3. The first movie of the series seems to have a corrupted file, need to look for another version to complete watching the series. Worked a bit on the CCRM assignment (read as 1 page) before playing tennis in the evening. Dinner in the mess was Palak soup and Parathas. Post dinner came back to the room and started watching American History x, a movie about racism in America. Pretty thought provoking stuff. On that note decided to call it a day. Have to finish the CCRM assignment tomorrow and start transcribing the interview I had taken for the CIM group assignment.

Day 330 - 14th November 2011

Third straight day of 930 class in the morning. Had two sessions of ROMI which covered the brand equity and customer equity school of thought. ROMI is a hotly contested topic in the industry nowadays especially when it comes to justifying marketing spends. Sometimes it is even referred to as an investment but the justification for the same is done through various models with each one giving a radically different outcome. Nonetheless, at least there is some theory in place. After the session on ROMI we were supposed to have a session on CCRM which got cancelled which meant we were free for the rest of the day. Made the most of this free time by taking an hour long siesta. Played cricket in the evening for about an hour and a half. MCSA work kept me busy pre and post dinner. Dinner in the mess was quite sad which saw a huge exodus of people to Chota for dinner! Have been watching Futurama for the past hour or so, have a late start tomorrow. Looking forward to sleeping in!

Day 329 - 13th November 2011

Had the second session on BA today. The session was more about how the human brain functions and also how context plays an important role for the brain to process information. Another interesting fact was that the brain reconstructs and doesn't retrieve information from memory. The sessions on BA were followed by Corporate Communications and Reputation Management (CCRM). There was a visiting faculty who was conducting this course. He was with Cadburys during the worm infested chocolate controversy. He gave a brief  theoretical setting before going into discussing how Cadburys tackled the issue. An important learning was how they tackled the issue internally as well, by sharing all information with employees and keeping their morale high.  That was followed by a session on media training called media training 101. It dealt what needs to prepare for if he/she is the spokesperson for his/her company. The session also had a few mock interviews which were quite interesting and some good learnings came out of it. Classes got done by 530, didnt have much to do after that. Have been watching futurama over the past couple of days. Munched on some midnight snacks from MICARE, continued watching futurama before calling it a day.