Day 366 - 21st December 2011

Last day of the term today. The EBM exam began at 10 in the morning. People started walking out 20 minutes into the exam, yours truly took about 30 minutes to complete the paper. I still remember the joy of completing the last paper of a term in the first year, there would always be huge sense of relief associated with it. However, by the time one comes to the second year, examinations fail to have that effect on you. Had to take Apu to the hospital in the afternoon for a checkup of her fracture and also to get the cast changed. Got back to campus by 130 in the afternoon. Came back and finished off the pending packing. Had to leave campus by 5 in the evening.

Its a good year overall, now to head back home for a 2 week break before we come back for our last term as MICAns! Until then, here's wishing you a merry christmas and a happy new year!

Day 365 - 20th December 2011

Last day of classes for the term. Had 3 CIM sessions in the morning. Could sit for only 2 of them since there was some MCSA work that had to be taken care of. There was a meeting with the director followed by a meeting with some of the faculty members regarding assignment submissions that are lined up. With placement week being held earlier this year, all assignment deadlines have been pushed into the term break and some of them into the next year! Needed to get those sorted out before leaving.

There is an end term tomorrow for EBM. The slides for the subject were circulated in the afternoon. After a siesta, decided to go through the slides but ended up watching some videos of old cricket matches on youtube instead. For every 3 videos I saw, would take a break and read 15 slides :P That went on for a couple of hours. Also had to start packing for tomorrow. In the night ended up doing a lot of tp with Kalkar and Buds. They have their econometrics paper tomorrow and under the guise of taking a break we headed to chota for a midnight buffet - parathas, pakodas and chicken chilly! All hoped of coming back to the room and studying were crushed after the heavy meal. The exam is at 10 tomorrow morning and will be for an hour, lets see how soon people start walking out!

Day 334 - 18th November 2011

Had a very early start to the day with a pre placement talk at 830 in the morning. Wore formals after nearly 5 months! The talk lasted for about an hour and was followed by a class on ROMI which dealt with various brand valuation models. Came back to the room and caught up on some sleep. Had to do that since there was a 6 hour marathon class on EBM. The sessions today dealt with the radio industry. The visiting faculty had worked with Radio Mirchi for 7 years and shared a lot of information and insights about how the radio business works. The business of running a radio station was explained pretty well. There is tremendous scope for growth  of this medium in India, which we should see over the next 3-4 years. At the beginning what looked like a daunting 6 hour session actually moved like quite a breeze. Some innovative marketing campaigns through radio which involved telecom, automobile, FMCG and even and media and entertainment channels were discussed. All in all a pretty good session.

Dinner was at Havmor in Bopal with Sania. Discovered a new dish called 'Tapri Chilli Paneer', its Paneer Tikka which is then cooked in Schezwan sauce. Got back to campus by 11, a little MCSA work had to be taken care of. Have BA lectures again tomorrow, will call it a day soon.

Day 332 - 16th November 2011

Had a late start to the day which meant it was one of the few days of the term when I could wake up at 1030. The course on Electronic Broadcast Media (EBM) started today. A visting faculty from mindshare came to take the course. She focused mainly on television and took us through the evolution of the television broadcast industry in India. Upcoming technologies and services like DTH and HD were also discussed with some interesting data about adopting these trends. Organization structures in a television broadcast company were also discussed. Towards the end of the class we were taken through two distinct marketing campaigns for the launch of 2 channels, one which succeeded and the other didn't. At the end of the day it all comes down to the cliche, content is king!

Had our first pre-placement talk of the season which was a video conference which went on for an hour. That was followed by a CIM class which picked up from yesterday's class on FGDs. Mess food was avoidable for the third consecutive day which again meant that Chota did brisk business. Spent the rest of the night taking care of some MCSA work and watching Futurama. Have a 930 class tomorrow, hope to wake up on time.