Day 400 - 17th February 2012

400 days at MICA! :-) Started off the day by attending the last few sessions on Ad research which dealt with the pre and post testing of advertisements. This was followed by the group presentations that we had to make based on the reading material the professor had provided. The prof posed some tough questions for all the groups and has asked to make some modifications to them and resend them to her. In our defence we really werent in a postion to devote as much time as we could have on account of the dissertation submission. Post lunch met my guide and discussed how I would be doing the data analysis and proceeding with the presentation of my results, she is OK with it, which is a huge relief at this point of time. The rest of the afternoon was consumed by MCSA work which involved meetings with the executive registrar, chairman of the dissertation committee and the associate director. Got done with all the work by around 5 in the evening.

Went to the gym for a bit, after which I headed to the tennis courts where we played under floodlights. Played for a good hour and a half. Dinner was at Chota courtesy the third straight meal the mess with Aloo in it :P Post dinner gave an interview to a batchmate for his dissertation which was on Sachin Tendulkar. Felt good talking about him and cricket after so long! Also had a batch meet with pgp-1 to explain the process of the MCSA elections that would be taking place day after tomorrow. Came back to the room and continued working on the dissertation. A couple of juniors have been approaching me to get their speech and agenda in order for the MCSA election. Reminded me of the agenda I had prepared for my speech last year, it is still stored on my phone :-)

For tomorrow's class on International Marketing there is a pre read from Malcolm Gladwell's book called Outliers on the ethnic history of plane crashes. Started reading it and found it quite interesting. It dealt with how hierarchy in the cockpit had led to many crashes in Korean Airlines and more than anything the problem was rooted in their culture. The article elaborated how it was dealt with. Slept off halfway through the article (it is not an indicator of how interesting/boring it is, was just too sleepy :P )

Day 310 - 7th October 2011

Back to campus after being away for nearly a month! It feels really good to be back. Got back at around 830 in the morning, which is when most of Kachnar is fast asleep. Not too many people from PGP-2 are back on campus since regular classes start only on 10th. Spent the first half of the day meeting  my dissertation guide and completing other formalities with the administration. Had to also unpack and my room back in order. Tried to squeeze in a siesta but couldn't manage to sleep for too long. In the evening Kore, Rana, Sir and I went to Shailby hospital to meet Ishan who was admitted there since he had malaria. The good news is he has recovered well and should be discharged tomorrow. Dinner was at McDonalds en route to college.

Met the Junior MCSA in the night. PGP-1's classes have begun, so most of them are back on campus. Will call  it a day early, will take some time to get back to the MICAn sleep cycle :P

Days 306 to 309 - 7th to 10th September 2011

Am clubbing these days together since this update is coming quite late. As much as I hate not being able to update the blog on a daily basis, the past couple of week have ensured that I havent been able to update the blog. Had the course on luxury branding on 8th and 9th. The day prior to that was spent preparing for the LB presentation that was to be made on the first day in class. Summer placement week was also going to start for PGP-1 from the 11th onwards. One of the girls from PGP-1 wasn't keeping too well so she had to be taken to hospital. The LB course was quite good, initially I had my apprehensions of how it would be, since the entire concept of luxury branding wasn't very appealing. But the visiting faculty who had come down to take the course was really good. He had woked with HUL, General Motors and  American Express before starting his own luxury consulting firm. He had a lot of good examples to share from his experience. He also shared with us the market entry strategies of brands like Mercedes Benz and American Express in India.

The course got over on the 9th. Had to pack since I had an early morning flight on the 10th. I was done with my classes for the term and had to be in Goa for the national finals of the FIF1 Academy finals. College reopnes on the 10th of October, so its quite a long break. Will be back to updating the blog once I am back on campus. Until then, adios!