Day 282 - 1st August 2011

Today's MMB class was about a streamlined process through which media businesses can be formed/analysed. The prof. took a reverse approach towards it by starting with the last step in the process and then ending with the first step. We discussed how channels decide which shows to air at what time of the day - whether it is driven by competition or some other reasons. Post lunch was again group assignment time when we had to present to him about a media business in the framework that was taught earlier. Our group chose People magazine and like all other groups were grilled by the Prof. His logic is simple, there is much more to learn when people are put in such situations than reading a textbook. Today was also the last day of MMB, there were definitely some good takeaways from this course.

Went to Bopal in the evening with Geeko, her phone got damaged and had to be taken to a service center. Came back to campus by 8 and didnt even realise when I dozed off for an hour. Had some MCSA work with Apar and Jhamb which took about half an hour. Dinner was at Chota, have discovered that the butter chicken + paratha combination is a really good one when hunger pangs take over :P Back in the room now, have a rest day tomorrow, will read a bit of Pundits from Pakistan before calling it a day.

Day 281 - 31st July 2011

Today was the first day of Managing Media Businesses(MMB), a core concentration elective in the media management area. An alumnus of the college who runs his own media firm is conducting this course. The discussions initially revolved around the fact whether media is a product or a service and what is more important content or distribution. He gave us some more fundas about the media space before dividing us into groups who then had to pitch to him (a VC) about a new media business that we wanted to launch. Our group worked on an in car entertainment system for private taxis. He grilled us like a VC would and we realised how much thought and effort needs to go into making a business plan.

Class got done at 530 after which we had Palaash dance practice. The freshers culnite was supposed to begin at 10 in the night and we had one last chance to get the dance right :P Culnite was OK, I personally feel it got stretched a little. It went on for nearly 2 and a half hours and culminated in the Palaash dance. A special mention also needs to be made for the Parijat dance, they put up a fantabulous performance and the most commendable part was they maintained the element of surprise till the very end! Culnite was followed by the freshers party. Have a class tomorrow as well so cant stay up for too long.