Day 413 - 1st March 2012

Woke up at noon. Had to go to the city for some work in the afternoon. Used it as an excuse to have lunch at Chawla's - a punjabi food place at Vastrapur. Pretty decent food. Since its my last month out here, have made an Ahmedabad bucket list - a list of places to go to in the city before March 31st. So Chawla's is now off the list ;-) Got back to campus by 4. Had a little MCSA work to care of in the evening. Went to the gym for sometime before dinner. Post dinner started work on the international marketing assignment. There was a case study of KFC 's strategy in China that had to be analyzed. Got done with that by midnight. Placecomm elections will begin in sometime. It seems only like yesterday that we had our placecomm elections :-) Will attend the elections before calling it a day.

Day 411 - 28th February 2011

Had our International Marketing group presentation in the morning today. It went off well, the prof gave us a few pointers which we could have worked on. Afternoon to evening was completely occupied with MCSA work. Had a meeting with the director and executive registrar. Then had a meeting some of the faculty members regarding the dissertation submissions. Played tennis in the evening for a bit. That was followed by the inter hostel tug of war competition. Spent half an hour at the gym before an all committee meeting for the selection of the senior committees. There was a post dissertation submission party organized in the night and the theme was Absolut Fantasy, where people had to come dressed up as their fantasies. Yours truly went as an F1 race driver since the Force India shirt, cap and helmet were easily available. Other people also got into the thick of things with people coming as Rauf Lala (from Agneepath), Langda Tyagi, Don Corleone, A nurse, Wolverine, Men in Black, ManU man (just to name a few). Was awesome fun. Had a good time with my batchmates after a really long time. Was a nice way to kick start the relatively free month of March.

Day 410 - 27th February 2012

Had a rest day today. Spent most of the day sleeping. Had to take care of some MCSA work in the afternoon. The film studies assignment was due tonight. Gave finishing touches to my assignment before submitting it in the evening. Dinner was at Natrani cafe with Sania. Got back to campus by 10 and had to start working on the International Marketing Assignment that has to be presented in class tomorrow. Our group is working on how India can be marketed as a medical tourism destination. Got done with it by 1 in the night. Went to Gulmohar after that for Atin's birthday treat. Was there for half an hour before coming back to Kachnar and calling it a day.

Day 405 - 22nd February 2012

Had 2 sessions of International Marketing in the morning. The prof. discussed various marketing strategies one can consider before entering a foreign market. He has given us an assignment which requires us to devise a launch plan for an Indian product in a foreign market. After class met my dissertation guide and got the final approval. Got the dissertation printed and got her signature on the final submission form. Spent the rest of the afternoon caught up with some MCSA work, had to meet the chairman of the disseration committee and the executive registrar. Had some work in the program office as well. Came back to the room and squeezed in a 2 hour siesta. Didnt have company to play tennis in the evening so had to make do with going to the gym. Spent most of the night reading the Winning Way. Finished it by midnight. Most of the learnings in there may seem like common sense but some of the examples from the world of sport are pretty interesting and insightful.

Went to Chota for a Chai in the afternoon. Its amazing how there is always someone out there whom you can strike up a conversation with that can go on for hours! Got a back to the room by 3 in the morning. Surfed the net a bit before calling it a day.

Day 404 - 21st February 2012

Had 3 sessions on International Marketing in the morning. The prof. was a visiting faculty from the industry. He had 20 odd years of experience in the 'adult beverages' industry as he like to call it. He explained the different factors that we needed to keep in mind while devising international marketing strategies. He shared his experiences while launching Fosters in India. The alcobev industry in India requires innovative marketing strategies for a brand to succeed in India and he took us through his work. After a 25 year stint in the industry he is now an entrepreneur, he has started a chain of beer cafe's, a relatively new concept in India which seemed pretty interesting.

Post lunch there was a company presentation to attend. Had some MCSA work after that, we have to slowly start handing over work to the newly elected MCSA. Introduced them to the senior management and some of the people in the administration. Met my dissertation guide to get some final changes made to my dissertation. Overall she has approved it, need to make one modification after which I can submit it.

Played tennis for about an hour and went to the gym after that. Post dinner made the final few changes to the dissertation report. Continued reading the Winning Way and called it a day early, have a class at 930 tomorrow morning. Hope to wake up in time for it!

Day 401 - 18th February 2012

Had two hours of international marketing in the morning. The prof. is a visiting faculty from the industry. He was heading Mahindra's tractor business in the US before returning to India a few years back. The session dealt with how we need to understand different cultures while dealing with international counterparts/clients. Classes got done by 130. Post lunch comtinued working on the dissertation. Had to complete the part on data analysis and interpretations of the results.

Played tennis in the evening for about an hour after which I went to the gym (yes, sixth term does give you a lot time). Had to go to Bopal in the evening to pick up some stuff for the room. Converted into a dinner trip to Subway with Sania. Got back to campus by 10, spent some time surfing the net before getting back to working on the dissertation. Went to Chota at around 3 in the morning for some chai and ended up chatting with people for almost 2 hours! Got back to Kachnar at 5 in the morning, dont see myself attending tomorrow's classes.

Day 400 - 17th February 2012

400 days at MICA! :-) Started off the day by attending the last few sessions on Ad research which dealt with the pre and post testing of advertisements. This was followed by the group presentations that we had to make based on the reading material the professor had provided. The prof posed some tough questions for all the groups and has asked to make some modifications to them and resend them to her. In our defence we really werent in a postion to devote as much time as we could have on account of the dissertation submission. Post lunch met my guide and discussed how I would be doing the data analysis and proceeding with the presentation of my results, she is OK with it, which is a huge relief at this point of time. The rest of the afternoon was consumed by MCSA work which involved meetings with the executive registrar, chairman of the dissertation committee and the associate director. Got done with all the work by around 5 in the evening.

Went to the gym for a bit, after which I headed to the tennis courts where we played under floodlights. Played for a good hour and a half. Dinner was at Chota courtesy the third straight meal the mess with Aloo in it :P Post dinner gave an interview to a batchmate for his dissertation which was on Sachin Tendulkar. Felt good talking about him and cricket after so long! Also had a batch meet with pgp-1 to explain the process of the MCSA elections that would be taking place day after tomorrow. Came back to the room and continued working on the dissertation. A couple of juniors have been approaching me to get their speech and agenda in order for the MCSA election. Reminded me of the agenda I had prepared for my speech last year, it is still stored on my phone :-)

For tomorrow's class on International Marketing there is a pre read from Malcolm Gladwell's book called Outliers on the ethnic history of plane crashes. Started reading it and found it quite interesting. It dealt with how hierarchy in the cockpit had led to many crashes in Korean Airlines and more than anything the problem was rooted in their culture. The article elaborated how it was dealt with. Slept off halfway through the article (it is not an indicator of how interesting/boring it is, was just too sleepy :P )