Monday, November 21, 2011

Day 336 - 20th November 2011

Had our make or break MCL game in the morning, which we ended up losing by 14 runs. So that marks the end of the MCL for the Chatur Chachas. Had a full day of classes line up after that. BA continued with behavioural sciences and how the brain functions and its application in retail marketing. It was also the last session of the course. Caught up on some sleep in the lunch break between BA and the course on FMCG branding. Had missed the first half of the FMCG branding course since I was travelling on FIF1 work. The course was conducted by a brand manager from HUL who took us through the brand management framework used by them. The thing I liked about the course was that apart from showing what worked in the market, he also took us through campaigns that bombed in the market. Learning from mistakes is a highly effective method. Got done with classes by 6 post which was doing general tp and reading some stuff off the net. Have a lot of books in the pipeline which I want to read, should start sometime soon. MCSA work took over after dinner, which incidentally was quite good today with Hot and Sour soup being the highlight. Saw a couple of episodes of Futurama before calling it a day. 

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