Had the second session on BA today. The session was more about how the human brain functions and also how context plays an important role for the brain to process information. Another interesting fact was that the brain reconstructs and doesn't retrieve information from memory. The sessions on BA were followed by Corporate Communications and Reputation Management (CCRM). There was a visiting faculty who was conducting this course. He was with Cadburys during the worm infested chocolate controversy. He gave a brief theoretical setting before going into discussing how Cadburys tackled the issue. An important learning was how they tackled the issue internally as well, by sharing all information with employees and keeping their morale high. That was followed by a session on media training called media training 101. It dealt what needs to prepare for if he/she is the spokesperson for his/her company. The session also had a few mock interviews which were quite interesting and some good learnings came out of it. Classes got done by 530, didnt have much to do after that. Have been watching futurama over the past couple of days. Munched on some midnight snacks from MICARE, continued watching futurama before calling it a day.
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