Had a very early start to the day with a pre placement talk at 830 in the morning. Wore formals after nearly 5 months! The talk lasted for about an hour and was followed by a class on ROMI which dealt with various brand valuation models. Came back to the room and caught up on some sleep. Had to do that since there was a 6 hour marathon class on EBM. The sessions today dealt with the radio industry. The visiting faculty had worked with Radio Mirchi for 7 years and shared a lot of information and insights about how the radio business works. The business of running a radio station was explained pretty well. There is tremendous scope for growth of this medium in India, which we should see over the next 3-4 years. At the beginning what looked like a daunting 6 hour session actually moved like quite a breeze. Some innovative marketing campaigns through radio which involved telecom, automobile, FMCG and even and media and entertainment channels were discussed. All in all a pretty good session.
Dinner was at Havmor in Bopal with Sania. Discovered a new dish called 'Tapri Chilli Paneer', its Paneer Tikka which is then cooked in Schezwan sauce. Got back to campus by 11, a little MCSA work had to be taken care of. Have BA lectures again tomorrow, will call it a day soon.
Dinner was at Havmor in Bopal with Sania. Discovered a new dish called 'Tapri Chilli Paneer', its Paneer Tikka which is then cooked in Schezwan sauce. Got back to campus by 11, a little MCSA work had to be taken care of. Have BA lectures again tomorrow, will call it a day soon.
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