Had our first lecture on Return On Marketing Investment (ROMI) today. The course outline seems pretty interesting and I could find a lot of terms that are used in the business dailies. This was followed by B2B marketing which was case presentations made by different groups. These cases were shared with the class a couple of weeks in advance and people had to present their analysis of the case to the prof and the class. The session on Film Studies started with a movie screening The Shop on Main Street, which served as an example of East European cinema. Couldnt attend the classroom session that followed since there was some MCSA work that kept us occupied. Post dinner a french movie was screened He loves me he loves me not. The movie had a very interesting story and the Prof. had said while laying the context that it was a very difficult movie to make. Had a batch meet after the movie which got done by 1 in the night. Have a MCL match tomorrow, need to wake up at 630 for that!
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