Had the second session of the semiotics workshop today. The faculty member discussed the rebranding exercises for Tanishq and Titan which he had worked on. The differences in rebranding for a jewelry brand and a watch brand were discussed. All in all a pretty interesting class. Had our first session on BFSI, we had an intro to the basics of a financial system. Was relatively free after the class was done. MCSA work took over in the evening. Post dinner had to get down to assignment submissions. Had a EM submission, the assignment was to come up with a storyline around a product/brand, wrote a story around blackberry messenger. The brief was not to make an advertisement for the product but to make the story revolve around it. Have a pre read for BFSI tomorrow, the class begins at 2 so will wake up in the morning and complete it.
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