Day 141 - 27th November 2010

Had a full day workshop on media management today. This was also conducted by a MICAn who is VP at Zenith Optimedia. It was a good follow up to yesterday's session on account planning. The session was all about strategic media buying and as is always the case for a person from the industry, it was best explained with the help of case studies. Came across some interesting facts today. The most revealing one was the fact that ibibo.com, the Indian social networking site is three times bigger than facebook in terms of number of users! Mera Bharat Mahan eh? ;-) Also got to know about how movies are creating games on sites like zapak.com as a part of their promotional activities. In fact zapak delayed the launch of one of their games to coincide with the release of a movie with the same theme. After both the movie and game tied up for promotional events, the number of users who registered for the game was 10 times more than the estimated figure. Lot of other interesting insights from the session. All in all 4 hours well spent :-)

Have been getting into this habit of sleeping in the afternoon/evening. Continued the tradition today as well and clocked in 2 and a half hours of sound sleep in the evening. Had promised a friend to play tennis at 5, woke up at 6 to see four missed calls, the phone was next to me all along, so you can imagine how sound the sleep was ;-) Spent the rest of the day reading Mother Pious Lady. Before calling it a day need to finish a AM weekly assignment, which is uploading ads on a facebook page with their analysis!