Day 122 - 8th November 2010

Its nice to be back on campus, for a change the weather is very pleasant. Had to carry my sweatshirt from home. Started off with one of the two subjects that I am looking forward to this semester - Introduction to Media Management(IMM). One of the faculty members taking the course is a MICA alumnus and is presently the VP at Jagran Prakashan. He had 3 sessions with us today and it didn't feel boring at all, we were introduced to the basic concepts of media planning and research. This subject is an extension of IMEI from the last sem which I found quite interesting, hoping this is also follows the same trend. Today's CB class revolved mainly around two different advertisements for Bajaj Pulsar and Avenger. The idea was to show us how the ads tried work on the different levels in Maslow's hierarchy of needs, some of the inputs that came in though were hilarious to say the least and unfortunately cannot be reproduced on this blog ;-)

All plans for a siesta were thwarted since there was a practice match against Navy 'Square' Cut. MCL will pick up again now that MICANVAS and the diwali break are done. It was a close match which we ended up winning by 2 runs. Yours truly got out on the first ball of the match :-P The fact that I hardly spent anytime at the crease made me feel like I had absolutely no exercise, so went to the gym and ran a bit on the treadmill :-D

The second course I am looking forward to this term is Advertising Management(AM),again taught by a very good prof, which begins tomorrow. Had a pre read for that which I did in pre and post dinner. Got done with that and went to MICARE - the retail store on campus run by students, they keep everything that we otherwise would have to make a trip to the city to go to get. Got back to the room and read a bit of IMM, we have a quiz on the subject tomorrow. Have some more quizzes and assignment submissions lined up over the next week, looks like the vacation part of the semester is coming to an end :-(