Day 140 - 26th November 2010

Today's AM session was a guest lecture taken by a MICAn who is now a VP at Ogilvy. He spoke about the advertising industry and how things actually work. The entire process was brilliantly explained and it shattered a lot of myths that I held against the advertising industry. I had a totally different idea about the account planning specialization that is offered over here and today that radically changed for the better. He then went on to show some ads that were made by Ogilvy and explained the nuances of each of them, how things that we remember the most from the ads were most probably not a part of the original script :-)

Had an interface meeting in the afternoon, we are organizing city meets for an info session on MICA. The first meet is on tuesday, so had to work out the details for that meet. Got done with that by 5. Came back to the room and slept. Now sleeping in the evening has never done me any good and when I woke up and saw the time I thought it was 645 in the morning and went back to sleep! :P Finally got my bearings right at 715 when I managed to get out of bed.

A friend of mine from Bombay had come to campus in the night, had dinner at Chota and ended up doing general tp for most part of the night. Got back to the room at around midnight and have been surfing the net and listening to music. One of those days when you dont really do anything productive and before you know it, its time to crash :P