Day 123 - 9th November 2010

This week is guest writers week on MICAlal, have asked a few of my friends who read this blog (shockingly,there are a few people who read it :-O) to contribute to this space. We start off with Maushi.

Hey there readers, this is Sania aka Maushi filling in for Kaka, who’s
been feeling quite lazy of late. (Hmmm…I wonder why :P)

So basically, today at MICA was like any other day (read pretty
eventful). The term’s tradition of interesting classes continued with
the IMM class. To demonstrate the computation of media reach,
frequency and the GRP of an ad, the professor came up with a very
interesting way. He gave us a list of about 10 magazines (media
vehicles in the management lingo). He named each magazine and asked
the students who read them, to raise their hands. Every time the
student raised a hand, he or she got an Éclair :D. And then he defined
all the terms in units of the éclairs distributed. So, not only did we
learn things easily, we left the class with chocolaty smiles :).

The next class was another very popular class called Advertising
Management. Who wouldn’t love classes where you spend a large chunk of
time watching brilliant pieces of advertising? But what actually makes
us look forward to the classes is the analysis that follows. The
professor facilitates a discussion within the class which generates
brilliant insights into what actually goes into the making of the
commercial. I, for one, always walk out with the sense of
damn-how-could-I-not-see-this-before every time. Then there was
another Organizational Dynamics class followed by an IMM quiz.

Another thing that we’re all looking forward to this term is The Grand
Ahmedabad Alumni meet of MICA. Post dinner, we had a batch meeting
with the alumni committee. A lot of ex-MICAns are expected to come and
stay on the campus for three days throughout the meet. Sounds like a
great chance to interact and learn with a lot of interesting people.
Can’t wait!

PS: I’ve always believed that good teachers like good cooks, are a
gift of God to mankind. And blessed are those occasions when you
encounter both in the same day. Today’s classes were followed by
munching on delicious chocolate cake prepared by Kaka’s Mom. Aunty, we
can’t thank you enough for the goodness :D

PPS: Kaka’s team (Phantom Sweet Cigarettes, which is owned by me
(Sakkhu) along with Apu (Bimla) and Kamla) has another match tomorrow.
It’s a do or die situation. Pray for us :)