Had 3 sessions on International Marketing in the morning. The prof. was a visiting faculty from the industry. He had 20 odd years of experience in the 'adult beverages' industry as he like to call it. He explained the different factors that we needed to keep in mind while devising international marketing strategies. He shared his experiences while launching Fosters in India. The alcobev industry in India requires innovative marketing strategies for a brand to succeed in India and he took us through his work. After a 25 year stint in the industry he is now an entrepreneur, he has started a chain of beer cafe's, a relatively new concept in India which seemed pretty interesting.
Post lunch there was a company presentation to attend. Had some MCSA work after that, we have to slowly start handing over work to the newly elected MCSA. Introduced them to the senior management and some of the people in the administration. Met my dissertation guide to get some final changes made to my dissertation. Overall she has approved it, need to make one modification after which I can submit it.
Played tennis for about an hour and went to the gym after that. Post dinner made the final few changes to the dissertation report. Continued reading the Winning Way and called it a day early, have a class at 930 tomorrow morning. Hope to wake up in time for it!
Post lunch there was a company presentation to attend. Had some MCSA work after that, we have to slowly start handing over work to the newly elected MCSA. Introduced them to the senior management and some of the people in the administration. Met my dissertation guide to get some final changes made to my dissertation. Overall she has approved it, need to make one modification after which I can submit it.
Played tennis for about an hour and went to the gym after that. Post dinner made the final few changes to the dissertation report. Continued reading the Winning Way and called it a day early, have a class at 930 tomorrow morning. Hope to wake up in time for it!
No comments:
Post a Comment