Sunday, February 19, 2012

Day 400 - 17th February 2012

400 days at MICA! :-) Started off the day by attending the last few sessions on Ad research which dealt with the pre and post testing of advertisements. This was followed by the group presentations that we had to make based on the reading material the professor had provided. The prof posed some tough questions for all the groups and has asked to make some modifications to them and resend them to her. In our defence we really werent in a postion to devote as much time as we could have on account of the dissertation submission. Post lunch met my guide and discussed how I would be doing the data analysis and proceeding with the presentation of my results, she is OK with it, which is a huge relief at this point of time. The rest of the afternoon was consumed by MCSA work which involved meetings with the executive registrar, chairman of the dissertation committee and the associate director. Got done with all the work by around 5 in the evening.

Went to the gym for a bit, after which I headed to the tennis courts where we played under floodlights. Played for a good hour and a half. Dinner was at Chota courtesy the third straight meal the mess with Aloo in it :P Post dinner gave an interview to a batchmate for his dissertation which was on Sachin Tendulkar. Felt good talking about him and cricket after so long! Also had a batch meet with pgp-1 to explain the process of the MCSA elections that would be taking place day after tomorrow. Came back to the room and continued working on the dissertation. A couple of juniors have been approaching me to get their speech and agenda in order for the MCSA election. Reminded me of the agenda I had prepared for my speech last year, it is still stored on my phone :-)

For tomorrow's class on International Marketing there is a pre read from Malcolm Gladwell's book called Outliers on the ethnic history of plane crashes. Started reading it and found it quite interesting. It dealt with how hierarchy in the cockpit had led to many crashes in Korean Airlines and more than anything the problem was rooted in their culture. The article elaborated how it was dealt with. Slept off halfway through the article (it is not an indicator of how interesting/boring it is, was just too sleepy :P )

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