Tuesday, February 28, 2012

Day 410 - 27th February 2012

Had a rest day today. Spent most of the day sleeping. Had to take care of some MCSA work in the afternoon. The film studies assignment was due tonight. Gave finishing touches to my assignment before submitting it in the evening. Dinner was at Natrani cafe with Sania. Got back to campus by 10 and had to start working on the International Marketing Assignment that has to be presented in class tomorrow. Our group is working on how India can be marketed as a medical tourism destination. Got done with it by 1 in the night. Went to Gulmohar after that for Atin's birthday treat. Was there for half an hour before coming back to Kachnar and calling it a day.

Monday, February 27, 2012

Day 409 - 26th February 2012

Today's post is dedicated to the quintessential sportsperson at MICA - Suhail Kapur. It was the last day of SAMAR today which meant that the quarters, semis and final for most of the events to be played. Mr. Kapur's day began in the morning with a cricket match. This was followed by the men's singles final in tennis where he creamed his opponent who until then was the most hyped player in tennis. This was followed by the basketball finals where again his team won. After this he had his mixed doubles finals in tennis, where (surprise surprise) he won again.

If you thought that was where it ended, then you are woefully wrong. That was just the beginning! He had seven back to back badminton matches in various categories - mens singles, mens doubles and mixed doubles. He won all his matches out there and that too convincingly against all opponents. The baddy court was packed till 2 in the night with everyone wanting to watch him play one last time for MICA. And he didnt let the crowd down at all, with his trademark strokes with the shuttle appearing out of nowhere when would expect a normal human being not to reach it.

He has been christened Krish by our batch for his heroics on the field. But personally I respect him because he does not lose his cool on the field, something that is very common in inter college matches. Sport reveals character and he has always maintained his composure on the field, a true ideal for any aspiring sportsperson.

In sports marketing literature, there is a term called BIRG (basking in reflected glory) where a sportsperson's victory is considered to be our victory. Suhail Kapur has been the cause of reflected glory for MICAns for the past two years and I wonder if the void left by him can ever be filled at MICA. I feel honoured and privileged to have been in MICA for the two years that he has entertained us and given MICAns something to cheer about. 

Day 408 - 25th February 2012

Was the second day of SAMAR today. Played football for the first time at MICA :D Was good fun. Spent the rest of the day watching games where MICA teams were involved, had nothing much to do apart from that. Tomorrow is the last day of SAMAR after which we have the last set of classes at MICA!

Saturday, February 25, 2012

Day 407 - 24th February 2012

Samar started today. I had registered for tennis and cricket both of which didnt go too well :P Lost the men's singles and doubles. Lost a very close match in cricket as well. Spent a major part of the day at the tennis court or at the cricket field. Was dead tired by the end of the day. Had dinner at Chota which was a chicken fest - aneesh paratha, frankie, chicken chilly and manvi rice! Came back to the room and finished watching Johnny English. Getting sleep tonight shouldn't be too difficult!

Day 406 - 23rd February 2012

Didn't have any classes today on account of it being the last day for the dissertation submission. Had to submit Apu's dissertation. Spent a major part of the afternoon reading. Started watching Johnny English. Played tennis in the evening followed by half an hour at the gym. SAMAR, our annual sports fest starts tomorrow. MICA will be represented by four contingents, got to know today that I am contingent captain for MICA White. Had a meeting with the contingent in the night and appointed captain's for each sport. Our matches start tomorrow.

Got back to the room continued watching the movie for a while before calling it a day.

Thursday, February 23, 2012

Day 405 - 22nd February 2012

Had 2 sessions of International Marketing in the morning. The prof. discussed various marketing strategies one can consider before entering a foreign market. He has given us an assignment which requires us to devise a launch plan for an Indian product in a foreign market. After class met my dissertation guide and got the final approval. Got the dissertation printed and got her signature on the final submission form. Spent the rest of the afternoon caught up with some MCSA work, had to meet the chairman of the disseration committee and the executive registrar. Had some work in the program office as well. Came back to the room and squeezed in a 2 hour siesta. Didnt have company to play tennis in the evening so had to make do with going to the gym. Spent most of the night reading the Winning Way. Finished it by midnight. Most of the learnings in there may seem like common sense but some of the examples from the world of sport are pretty interesting and insightful.

Went to Chota for a Chai in the afternoon. Its amazing how there is always someone out there whom you can strike up a conversation with that can go on for hours! Got a back to the room by 3 in the morning. Surfed the net a bit before calling it a day.

Wednesday, February 22, 2012

Day 404 - 21st February 2012

Had 3 sessions on International Marketing in the morning. The prof. was a visiting faculty from the industry. He had 20 odd years of experience in the 'adult beverages' industry as he like to call it. He explained the different factors that we needed to keep in mind while devising international marketing strategies. He shared his experiences while launching Fosters in India. The alcobev industry in India requires innovative marketing strategies for a brand to succeed in India and he took us through his work. After a 25 year stint in the industry he is now an entrepreneur, he has started a chain of beer cafe's, a relatively new concept in India which seemed pretty interesting.

Post lunch there was a company presentation to attend. Had some MCSA work after that, we have to slowly start handing over work to the newly elected MCSA. Introduced them to the senior management and some of the people in the administration. Met my dissertation guide to get some final changes made to my dissertation. Overall she has approved it, need to make one modification after which I can submit it.

Played tennis for about an hour and went to the gym after that. Post dinner made the final few changes to the dissertation report. Continued reading the Winning Way and called it a day early, have a class at 930 tomorrow morning. Hope to wake up in time for it!

Tuesday, February 21, 2012

Day 403 - 20th February 2012

Woke up at 1 in the afternoon today! Spent a very lazy afternoon watching some videos on youtube. Made changes to the dissertation report based on the feedback given by my guide. Played tennis for an hour which was followed by the gym.

Post dinner actually slept off for a couple of hours. Woke up at around 1 in the night. Started reading The Winning Way, a book which combines management principles and learnings from sport written by Harsha and Anita Bhogle. Some of the anecdotes in the book are quite interesting. Slept off by 4 in the morning. All in all a pretty lay day!

Monday, February 20, 2012

Day 402 - 19th February 2012

Woke up at noon today. Spent a major part of the day formatting the dissertation report. Realized that the indexing functionality in MS Word is not that easy to comprehend :P Played tennis in the evening with Anuja for an hour and a half. Samar is less than a week away, my tennis game isnt at the level I would have liked it to be, but it has improved compared to what it was earlier. Went to the gym after that.

The MCSA elections were scheduled in the night. It went of quite smoothly and got done within 3 hours. Got back to the room by 330. A lot of people have been asking me how it feels now that a new MCSA has been elected. I actually havent even thought about it! Its been work/life as usual :-) On that note will call it a day!

Sunday, February 19, 2012

Day 401 - 18th February 2012

Had two hours of international marketing in the morning. The prof. is a visiting faculty from the industry. He was heading Mahindra's tractor business in the US before returning to India a few years back. The session dealt with how we need to understand different cultures while dealing with international counterparts/clients. Classes got done by 130. Post lunch comtinued working on the dissertation. Had to complete the part on data analysis and interpretations of the results.

Played tennis in the evening for about an hour after which I went to the gym (yes, sixth term does give you a lot time). Had to go to Bopal in the evening to pick up some stuff for the room. Converted into a dinner trip to Subway with Sania. Got back to campus by 10, spent some time surfing the net before getting back to working on the dissertation. Went to Chota at around 3 in the morning for some chai and ended up chatting with people for almost 2 hours! Got back to Kachnar at 5 in the morning, dont see myself attending tomorrow's classes.

Day 400 - 17th February 2012

400 days at MICA! :-) Started off the day by attending the last few sessions on Ad research which dealt with the pre and post testing of advertisements. This was followed by the group presentations that we had to make based on the reading material the professor had provided. The prof posed some tough questions for all the groups and has asked to make some modifications to them and resend them to her. In our defence we really werent in a postion to devote as much time as we could have on account of the dissertation submission. Post lunch met my guide and discussed how I would be doing the data analysis and proceeding with the presentation of my results, she is OK with it, which is a huge relief at this point of time. The rest of the afternoon was consumed by MCSA work which involved meetings with the executive registrar, chairman of the dissertation committee and the associate director. Got done with all the work by around 5 in the evening.

Went to the gym for a bit, after which I headed to the tennis courts where we played under floodlights. Played for a good hour and a half. Dinner was at Chota courtesy the third straight meal the mess with Aloo in it :P Post dinner gave an interview to a batchmate for his dissertation which was on Sachin Tendulkar. Felt good talking about him and cricket after so long! Also had a batch meet with pgp-1 to explain the process of the MCSA elections that would be taking place day after tomorrow. Came back to the room and continued working on the dissertation. A couple of juniors have been approaching me to get their speech and agenda in order for the MCSA election. Reminded me of the agenda I had prepared for my speech last year, it is still stored on my phone :-)

For tomorrow's class on International Marketing there is a pre read from Malcolm Gladwell's book called Outliers on the ethnic history of plane crashes. Started reading it and found it quite interesting. It dealt with how hierarchy in the cockpit had led to many crashes in Korean Airlines and more than anything the problem was rooted in their culture. The article elaborated how it was dealt with. Slept off halfway through the article (it is not an indicator of how interesting/boring it is, was just too sleepy :P )

Friday, February 17, 2012

Day 399 - 16th February 2012

Today was an unusually long and tiring day and reminded me of first year when we used have classes for the entire day :P Woke up at 11 and had brunch at Chota (Misal Pav). Had advertising research class from 12 to 8. Just before the class started we got to know that the presentations have to be presented tomorrow! The course as such is quite interesting. The first 2-3 hours dealt with topics that we had already learnt before but the visiting faculty for this course works in a market research agency so she was giving us the agency perspective for all the theory we had learnt in MR, got to learn some pretty interesting stuff. The part on ad testing brought in the concept of efficiency (media plan) and effectiveness (content) of an advertisement. She gave us various examples along the way as to how agencies actually do pre testing for ad effectiveness. Was sitting for a long stretch of lectures after quite some time and by the end of it was completely sapped out!

Went to the gym for some time pre dinner. Post dinner sat with Kore to take his inputs on how to proceed for the data analysis part for my dissertation. What I had thought of initally may not necessarily work out, so worked out an alternate plan. Will present it to my guide tomorrow and take her point of view, hope she approves it! Generally at this time of the year almost everyone from pgp-2 will be sending out surveys to be filled or conducting interviews/ focus group discussions on campus for their dissertations. Have come across some really interesting research tools this time around being used by my batchmates. One guy is conducting a poker championship to study hoe people react under stress :D Dua is doing his dissertation on facial coding and its marketing implications. I was a guinea pig for his research with Kore trying to sell me a phone and my facial expressions being recorded. After the first sales pitch Kore was told what my expressions meant and he was asked to make a pitch once again, this time modifying it spontaneously based on my facial expressions.

Had planned to finish a certain part of the dissertation report but I just realised that it is too much to finish for today, plus saturation is settting in. Also a lot  depends on what my guide says tomorrow! On that note, will call it a day and hopefully wake up in time for class tomorrow which is at 830!

Thursday, February 16, 2012

Day 398 - 15th February 2012

Had planned to wake up at 730 and play tennis, but I guess it will take some time before I cn get back to my earlier routine. Woke up at 1130! Had lots of work lined up for the day. Called up my dissertation guide and briefed her on the status of the research. Sent out the survey links to be filled. There was a huge lot of laundry to be given to Paras Bhai. Post lunch met up with the advertising research group for our presentation which is due tomorrow. Divided the work and decided to send our parts in by night. After that the MCSA had a meeting with the head of estate and the executive registrar. The meeting was regarding deciding on a roadmap for next year for students activities based on the learnings from this year. Got back to the room and started work on the advt research assignment. There was this article that had to be read which dealt with various types of advertising models. It was quite lengthy but came across some pretty useful stuff. Prepared my part of the presentation and sent it across by evening. Went to the gym in the evening (in an attempt to make up for missing out on tennis).

Dinner in the mess was quite sad. Guess it had to even out after the valentine's day special dinner yesterday which even included chocolate pudding! Got back to the room and surfed the net. Have been doing general tp. Class begins at 1215 tomorrow so I can afford to sleep in and that is a good thought to go to sleep with :P

Wednesday, February 15, 2012

Day 397 - 14th February 2012

Got back to campus at 3 in the morning after a 10 day break. Woke up at noon and had chai at Chota. It was an extremely lazy day, I hadn't even unpacked. Had to send out my dissertation surveys to be filled. Slept off int the afternoon again for a couple of hours. Finally stated my day at 7 in the evening! Caught up with Buds, Kore and Kalkar. Culcom had arranged some games today for valentine's day. The mess was decorated and everybody had a candlelight dinner :P The food was also good and mess comm took it a step further by crowd sourcing the menu. Post dinner, there was prom night in the Parjat courtyard. Got back to the room by midnight and have been working on the dissertation. Have less than 10 days to complete it and also have classes lined up!

Monday, February 6, 2012

Day 396 - 3rd February 2012

The routine of getting up early for the past week didn't help when I wanted to sleep in and wake up post noon. Spent the first half of the day wrapping up some MCSA work. Played tennis in the afternoon for a long time - almost 3 hours! Was good fun considering I won't be able to play for the next 10 days. Went to Bopal for a haircut after the game. As is the case so many times I am unable to to judge how short the hair is cut since I am dont wear my specs. Was subject to a super crew cut today. Got back to campus by 8. Dinner was at Millenium  where I discovered a new dish today - Shikari Kebab. Had to come back and pack for the impending trip - will be away for 10 days courtesy two weddings in the family. The winter party was held in the Palaash courtyard today. Stayed up till 4 in the morning by when it was time to leave for the airport.

Will be back after 10 days, see you on the other side!

Friday, February 3, 2012

Day 395 - 2nd February 2012

Another day where I woke up with great difficulty to play tennis in the morning. This was followed by breakfast, library, siesta. Its amazing how with just a couple of months the importance of the library dawns upon many of us. Was having the same discussion with the librarian yesterday as he was showing me around the construction of the new wing. To be very honest, I thought this was a very small library with limited resources. But that perception has changed and how! The kind of books here are amazing. Just the other day I was going through this book on the economics of sports media. Wanted to find out the price of the book online - it was 13k!

Anyways, after a two and a half hour siesta came back to the library and started working on the film studies assignment. It is due only on the 10th of this month but wont be here for 10 days starting day after tomorrow. Lit Comm is conducting a taboo tournament which started yesterday. I wasn't keen on taking part however some smart alec put my name alongwith Sania in the draws. Got to know that our match was at 11 in the night. After a lot of prodding decided to play :P Have played taboo only once before. Our game wasn't bad at all, we ended up winning 23 - 18 :D Though I dont see us progressing further in the tournament since both of us aren't on campus starting day after. In a way its good to leave on a high! :P

There are 5 people from our batch who have been asked to join the company where they have been recruited earlier than everybody else. Their joining date is in the beginning of next week! A farewell party was organized in Chinar for one of the people who will be joining early. Made me realise that two years are fast coming to an end! Spent a couple of hours over there. Have decided not to play tennis tomorrow morning, on that note will peacefully sleep in :D






Thursday, February 2, 2012

Day 394 - 1st Februrary 2012

Woke up with great difficulty in the morning to play tennis. Post breakfast shifted base to the library. Its become a kind of routine now - tennis, breakfast, library, post lunch siesta, back to library, dinner, post dinner in Kachar North West. Today was no different. Also met my dissertation guide during the day to discuss the research methodology. She had suggested some modifications which I made and sent back for her approval. The discussion then veered towards placements, the direction in which the institute is headed. The debate is never ending and from a student's perspective there are many changes which we feel are necessary. Some of these changes will be recommended by the MCSA and we hope to see some action taken.

Spent most of the evening working on a presentation which I have to send to CD Mitra. The presentation is based on a case study I have prepared for my dissertation on Sahara Force India Speed Nights - the race screenings conducted at pubs across the country. It deals with how a non cricketing sport is promoted in India. Prepared the presentation and mailed it to the FIF1 marketing team for their approval before sending it across to CD Mitra, who plans to present it at sports marketing courses he will be conducting in other institutes. Post dinner Kore, Buds, Sania and I saw an episode of Roadies in Kalkar's room. This is something we used to last year as well, sit and have a good laugh at people's stupidity! Dinner at the mess wasn't that great which meant a midnight snack was on the cards at Chota. So chicken parathas it was, the parathas at Chota never seem to disappoint. Got back to the room by 130, read a bit of Ambani and Sons before calling it a day.



Wednesday, February 1, 2012

Day 393 - 31st January 2012

Another day of no classes today, in fact I dont have any classes till the 11th of February. Played tennis with Anuja in the morning. Post breakfast shifted base to the library. Had to send out e-mailers requesting people to fill up my dissertation survey. Unlike most surveys this one cant be floated in the student community at MICA since they aren't in the target audience. Also started working on the first draft of the dissertation. Worked on the research methodology section today. Managed to have an hour long siesta before coming back to the library.

Kalkar and I decided to go out for dinner (dum aloo in the mess = EONI). We went to Masty and had a very surprisingly good food to bill ratio, considering the fact that we both have similar (large) appetites. There is this place we have discovered in Bopal which serves cold Paan which has become a huge hit. the shop's name is Umiya Pan Center but it has been rechristened 'Ooima' Pan Center :P It has become pretty much routine to stop there on our way back from any dinner outing. Topped it off with ice cream at Havmor. Got back to campus by 11 and came back to the library. Have finished the part on research methodology and mailed the first draft to my dissertation guide. Posting this one from the library, will go head back to Kachnar in a bit after the daily dose of videos/articles from facebook!

Day 392 - 30th January 2012

Was supposed to play tennis in the morning with Anuja but just couldn't get myself to get out of bed. Finally woke up at noon. The new extension of the mess was inaugurated today, its an open air area. Quite nice for the winters but the summer afternoons will be like a boiler room over there. Post lunch had a meeting with the Associate Director regarding the committee selections that will be coming up soon. That was followed by Indian Cinema class. Today's class covered a range of movies from the 1930s. Two of them that stuck were Achut Kanya and Sant Tukaram. The former was a love story between a Brahmin boy and a Dalit girl and the latter was about the Maharashtrian Saint Tukaram. Both took a dig at the caste system. Achut Kanya also had the distinction of having the first female music director. We were also shown songs from both movies. Spent the evening trying to figure out what to do for the rest of the day :P Went to the library but committed the mistake of watching the trailer of Moneyball, it was so tempting that I had to come back to the room and watch it. The movie was there on my comp for quite sometime but I wanted to read the book before watching the movie. Watching the movie made me realise that if I wanted to understand the book I would have to first familiarise myself with the rules of baseball. The movie was interspersed with a midnight snack at Chota (dinner in the mess wasn't that great). On that note it was a good way to end the day!

Day 391 - 29th January 2012

Another rest day today. Woke up at noon and had brunch at Chota. Continued watching the original Agneepath, in fact everybody who has seen the Hrithik movie has come back and seen the Amitabh Bacchan version. Played tennis in the evening for a couple of hours. Got back to the room and finished watching Agneepath. Was also tracking the Djokovic Nadal Australian Open Final online. For the kind of match it was, there must have been way too many visitors at the website for it to function smoothly. So I had to watch the final moments of the game at the community center. Sunday dinners have always been good at the mess and today was no different. Got back to the room and spent sometime watching videos of old tennis matches on the net (yes, the Djoko Rafa match effect). Read a bit of Ambani and Sons before calling it a day.