Friday, October 14, 2011

Day 315 - 12th October 2011


Made it a hatrick of having breakfast in the mess today! Had a lecture at 12, spent some time working on the dissertation proposal before that in the library. Had our first class of Consumer Insight Mining (CIM) today, its one of the more popular courses on campus and is taken by the same prof who taught us consumer behavior. It deals more with qualitative research and looks at finding consumer insights which are derived from research findings.  A brief introduction to the course was given after which the prof discussed a couple of cases in which consumer insights were generated. The brands discussed were Moov and Anacin. For Moov, the insight on which it was launched in the market was discussed and for Anacin the case revolved on how it needed an insight to realize why its competitors were performing better. Post lunch headed back to the library to work on the dissertation proposal. Had a meeting with my dissertation guide in the evening to freeze the topic and discuss the next steps. During the course of the meeting realized that there is a lot of work that needs to be done wrt the literature review. Got back to the library and started working on it though could do that only for half an hour so, was just able to search for research papers through our online database. MCSA duties required us to be present in the audi for a talent hunt organized by Ahmedabad Times. That went on for about an hour and a half post which there was a meeting with the Junior MCSA. Post dinner came back to the library and continued working on the dissertation proposal. Also had the MCL auctions tonight, wasn’t as much fun as last time though. The theme for team names this year is Indian superheroes – Naughty Nagraj, Shikari Shambus, Chatur Chacha’s etc. you get the drift. Yours truly is a Chatur Chacha, if only by brain actually worked faster than a computer I wouldn’t be up until 4 in the library working on the dissertation proposal. As another non Indian superhero would say “That’s all I can stands cos I can stands no more!”

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