Tuesday, August 2, 2011

Day 282 - 1st August 2011

Today's MMB class was about a streamlined process through which media businesses can be formed/analysed. The prof. took a reverse approach towards it by starting with the last step in the process and then ending with the first step. We discussed how channels decide which shows to air at what time of the day - whether it is driven by competition or some other reasons. Post lunch was again group assignment time when we had to present to him about a media business in the framework that was taught earlier. Our group chose People magazine and like all other groups were grilled by the Prof. His logic is simple, there is much more to learn when people are put in such situations than reading a textbook. Today was also the last day of MMB, there were definitely some good takeaways from this course.

Went to Bopal in the evening with Geeko, her phone got damaged and had to be taken to a service center. Came back to campus by 8 and didnt even realise when I dozed off for an hour. Had some MCSA work with Apar and Jhamb which took about half an hour. Dinner was at Chota, have discovered that the butter chicken + paratha combination is a really good one when hunger pangs take over :P Back in the room now, have a rest day tomorrow, will read a bit of Pundits from Pakistan before calling it a day.

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