Day 281 - 31st July 2011

Today was the first day of Managing Media Businesses(MMB), a core concentration elective in the media management area. An alumnus of the college who runs his own media firm is conducting this course. The discussions initially revolved around the fact whether media is a product or a service and what is more important content or distribution. He gave us some more fundas about the media space before dividing us into groups who then had to pitch to him (a VC) about a new media business that we wanted to launch. Our group worked on an in car entertainment system for private taxis. He grilled us like a VC would and we realised how much thought and effort needs to go into making a business plan.

Class got done at 530 after which we had Palaash dance practice. The freshers culnite was supposed to begin at 10 in the night and we had one last chance to get the dance right :P Culnite was OK, I personally feel it got stretched a little. It went on for nearly 2 and a half hours and culminated in the Palaash dance. A special mention also needs to be made for the Parijat dance, they put up a fantabulous performance and the most commendable part was they maintained the element of surprise till the very end! Culnite was followed by the freshers party. Have a class tomorrow as well so cant stay up for too long.