Dont know how I managed to stay up for the classes on 24th, had hardly slept the previous night. But then in the IMC class we discussed a real life case where an agency where the prof. had worked at before had to come up with an IMC campaign for a cancer drug. A very unconventional case, after discussing the possible solutions amongst ourselves in class the prof. shared with us as to what was exactly done by the agency and it turned out to be a huge success. The biggest learning from the case was that in any marketing problem if there is a marketing problem that seems to be have no solution then the next possible step should be 'observational research' wherein you should spend time observing your TG and you are bound to find some really good insights in there. Had the CSMM group presentation in the evening after which I had to leave for Bombay for an internship interview.
Got back to campus on 25th night. Will know the result of the interview in the next 3-4 days. Right now I am extremely tired and need to catch up on some sleep! Tomorrow is a rest day for most of us courtesy TEDx.
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