One of the speakers from TEDx gave a talk to our class today as a part of the IMC course. He has a new product to be launched in the market soon and our group project is to come up with an IMC plan for the same. Its a really interesting product, you can find out more about his company here.
Had an IMC lecture after that which was on experiential marketing. Once again the prof. gave some really good examples that he had worked on to give us an idea how things really work in the industry. There was also an interesting discussion branded spaces (Niketown, Disneyland etc.)
Spent the rest of the afternoon watching the India England World Cup game. Was an absolute treat watching Sachin score a century. Before the world cup began he promised that he would be more aggressive, today he showed signs of what he meant. His innings was brilliantly paced, it took him sometime to get into his groove but once he was set we got to see some vintage Tendulkar strokes. My favourite was the cover drive of Collingwood for six, the shot had no follow through and still it traveled the distance. That was followed by 3 attacking slog sweeps between the mid on and midwicket area. After the foundation that he laid 350 looked like a par score, but some good bowling from the English bowlers ensured that we were wrapped up for less than that with a ball to spare and how crucial did that turn out to be! I caught up with the last 10 overs of the English chase. At that point of time it seemed that it was pretty much in the bag for them but then strange things happen in cricket, especially when the batting team decides to take the batting powerplay! Good bowling from Zaheer and the batsmen caving in under pressure brought the match alive and it went down to the last over. The end result was a tie which I felt was a fair result. Both teams deserved to win. Kudos to Andrew Strauss for the innings that he played, if ever there was a captain's knock we saw one today.
After the match started working on the EB group presentation for tomorrow (yes, we have our priorities in life sorted ;-) ) That went on for a couple of hours and was interspersed with the 5 a side football tournament in the Palaash courtyard. Each wing of both floors formed teams and played in a knockout format, was good fun to watch :-P Back to the routine of classes from tomorrow, need to get some sleep now!
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