Have been feeling extremely tired for the past couple of days. Woke up with great difficulty in the morning to make it to the 915 class. IMC was pretty interesting, today's lecture was on Personal Marketing. Its surprising that 3 terms down we still hadn't been taught about the history of marketing and that was dealt with today. There was a chronological listing of all the inventions/discoveries from the late 1870's to the mid 1900's which shaped marketing. The second set of lectures was IM in which we discussed social media marketing and how ROI could be calculated for that medium.
Managed to get a 1 hour siesta after which had to start working on assignments - media economics, CSMM and then SDM. Got done with most of it and its almost 4 in the morning now, cant do anymore of it! Shall call it a day now and hope that I am able to wake up on time for tomorrows class :P
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