Tuesday, January 10, 2012

Day 371 - 9th January 2011

Played tennis in the morning for an hour with Anuja. Both of us have been practicing with the aim of being in decent enough form during our sports fest, hope that happens :P Post breakfast had to go to Bopal to give the bike for servicing (which has been long overdue) Picked some snacks on the way back. Before lunch worked a bit on the FMCG branding assignment which is due tomorrow. It is a case study on the toothpaste industry in India and there are a questions based on HUL's brands in the markets that need to be answered. Havent been in the best of form when it comes to batting, haven't lasted at the crease for more than over in the past two outings! Had to leave the match early since today was the first day of classes for Indian Cinema. The session was quite lively with a lot of DCP from unexpected quarters! It dealt with the evolution/decay of Indian Cinema, whichever way one would want to look at it. How capitalist ideologies have taken over the film industry and also the political inclinations/ideologies of all superstars were discussed. To end the class we were shown songs from the 1950s to 1990s and how things have changed in Bollywood. My favourite though was Jeena Isi Ka Naam Hai from Anari. The idea behind seeing this songs was not for entertainment but to analyse them from the point of view of modernity. Didnt have a movie screening today though. Have been feeling extremely sleepy post dinner, will call it a day soon.

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