In the CC class we discussed a Nazi case study as to how ideology was driven into the psyche of people. It was also brought to our notice that marketing concepts like pre-testing, segmentation and TG all have their roots in the Nazi concentration camps where these techniques were used on the Jews. There were also some disturbing visuals of the concentration camps that were shown. The whole idea behind all of this was to show if planned properly and executed meticulously, ideology can easily propagated through the masses and how its applications/repercussions in the marketing context.
The movie screened today was Rossentrasse - a movie based on the story of a Jewish girl living in the US tracing the roots of her mother in Germany during the Nazi regime. A very gripping story about what her mother went through in those days which explains why she became a devout Jew. Since classes started late, the movie screening got done at 9 in the night. After dinner, there was this discussion held on the Janlokpal bill by MICA alumni who is a now an adjunct faculty out here who also works with Arvind Kejriwal and Anna Hazare on spreading awareness about the Janlokpal bill. A pretty informative session which gave rise to a very healthy discussion. That got done by 1 after which had to stay back in the audi to ensure that the committee interviews were running smoothly.
Got back to the room at around 2 and had to do some FIF1 work, we have a set of races coming up in Hyderabad next week, so the preparatory work is on for the same. It took about an hour to finish that off. It's been a long and tiring day, have a relatively relaxed schedule tomorrow, could catch up on some sleep then.
No comments:
Post a Comment