Day 98 - 12th October 2010

The CB lectures get even more interesting by the day! A statement made by the prof. today was a brilliant example of consumer insight - "When a child idolizes Sachin Tendulkar, he doesn't play cricket for 14 hours, he drinks boost!" That was one of the many examples he gave in class and each one of them made so much sense! The other lectures were on SM and DC, both were ok. After lunch had to go meet the communication managers for MICA alongwith TI. Had planned to go to Bopal for some work after that but came back to the room and slept for a good 2 hours.

Went to Bopal in the evening to buy some junk food. Had to come back and design another sports marketing event for MICANVAS. Came up with an idea of branding of stadiums and came up with an event around that, have submitted it to the events team,lets see what happens. After that took part in an online business quiz conducted by IIM Rohtak, was a very well made quiz. This was followed by the MCL meeting where we had to elect four captains from PGP1, the election process was good fun, we even asked the candidates to give speeches :-P Now that the 4 captains have been elected they have to come up with team names and there will be an auction for players over the next couple of days. After that was done got down to the pre read for the Imagining India class. Had to read a piece written by Dr.Ambedkar on whether there is a case for the formation of Pakistan, pretty interesting stuff, should be an interesting discussion in class tomorrow.